Isn’t Snapchat only made for a younger crowd to have fun and share videos together? Don’t posts on this app disappear quickly?
While most users do see their posts disappear after 24 hours, when you use this social media platform for a business, such as selling cars, you’ll see your ads show up in several places. Right now you can see ads for games and other business in between stories and posts that you view. Why shouldn’t your ads be in these places too?
Learn How Uses are Making the Most of this Platform
When you want to use Snapchat to sell cars, you can learn how to interact with others by following accounts of your target customer base. What you’ll see is that you can use some of the same practices that might be part of your Instagram strategy on Snapchat. Once you understand how this platform works, you can employ some of the following tips to improve your car sales.
Promote Service Specials Via Snapchat
If you have a full-service dealership with a service center, you can share coupons and promote discounts to your audience on this platform. Ask your followers to take a screenshot of the coupon and bring it to the dealership to receive the necessary service and at a reduced price. The best place to put this coupon is on your Snapchat Story so that your followers can see it for 24 hours.
Use Geofilters to Promote Local Events
The filters offered on Snapchat can be more than just fun and goofy faces that you can put over your face when you want to use this platform. There are also geographic filters (called Geofilters) to show that you’re promoting something in your local area. This is a great way to share events and promotions happening at your dealership with your local customers.
Another way to make Geofilters work for you is to encourage your customers to use this platform and take either a video or photo with the overlay of the Geofilter when they buy a car. Just imagine the impact and reach if your happy customers take a picture with their new car and have your Geofilter added before they leave your dealership.
Showcase Your Inventory with Snapchat
Create a Snapchat Story that showcases images and short videos of the vehicles you have for sale. Knowing these stories are only going to be visible for 24 hours means you should present new inventory or offer models that are being offered with special deals and promotions. This gives you a chance to continually update your story and share a bit of your personality on this social media platform.
Make it a Holiday Giveaway Tool
You could offer some exclusive offers on Snapchat that aren’t being offered on other platforms. Similar to the service coupon, if your followers bring in a screenshot during a specified holiday period, they could win a giveaway item. This is also a great way to grow your following on this platform when you’re getting started. Let this social medial platform be the way you promote your holiday specials.
Add Snapchat to Your Social Platforms
When you want to sell more cars, you have to be where your customers are looking for you. This means being present on social media to reach and interact with your customers. You’re probably already active on Facebook, Instagram, and Twitter, add Snapchat to the list and reach more of your shoppers. You’ll be amazed by the range of shoppers that are using this platform right now.
Educate Your Followers with Your Story
The video time for a Snapchat Story is limited, but it can continue into several videos that are strung together. This gives you a chance to educate your followers about new features that are part of modern vehicles, safety items they need to be aware of, and maintenance tips. Interact with your followers by using your Story feature and giving them the information they want and need.
Create Time-Limited Contests
Whether you’re having a contest to see who can help you grow your social media following or trying to raise money for a worthy cause, when your audience feels there’s a time limit on what you’re offering them, they will act. Build up the excitement on Snapchat and let your followers see the time and how much they have. Using your Story for a contest reminds your audience they have a short time period to act and participate.
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.