Social Media
What the 2026 Social Media Benchmarks Say About Car Dealer Content Strategy
The latest numbers are in, and they should change how your dealership thinks about social posting this year. The 2026 Emplifi Social Media Benchmarks report paints a clear picture. TikTok is the growth engine, Instagram is coasting, and the old playbook of dumping inventory photos into a grid and hoping for reach no longer holds […]
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How Meta’s New Tracking Tools Can Sharpen Your Dealership’s Facebook Ads
If your dealership runs Facebook or Instagram ads and you’ve always suspected your reporting is missing sales, you’re probably right. Meta just rolled out two updates that could finally put smaller marketing teams on the same footing as the big national advertisers, and neither requires a developer on retainer.
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What New Social Platforms Mean for Auto Marketing
New social apps pop up every few months, and every time one goes viral, dealerships start asking the same question: should we be on that? In 2026, platforms like Threads, Bluesky, Noplace, and Lemon8 are attracting attention from marketers across industries. But for car dealerships with limited time and staff, chasing every new app can […]
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Turning Your Used Inventory Into Shareable Content
Every used vehicle sitting on your lot right now has the potential to become a post that stops someone mid-scroll, sparks a question in their DMs, or brings them through your door on a Saturday morning. Most dealers know social media matters. Fewer have figured out how to make their used inventory actually work on […]
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Why Smart Dealers Are Turning Customer Photos into Their Best Sales Tool
A great dealership UGC strategy can make a huge impact on your local customer base. Here are some great ways to put UGC to work.
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What Social Media Marketers Are Actually Planning for 2026
Will the social media marketing trends of 2026 take your company in a new direction? What should you focus on when planning your social strategies?
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Why Educational Content Builds More Trust Than Promotions
Scroll through any dealership’s social feed and you’ll see the same thing over and over. Car after car, sale after sale, inventory post after inventory post. Sure, it gets the point across, but does it keep people coming back? Probably not. What actually works is teaching customers something they didn’t know before they opened your […]
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User-Generated Content That Doesn’t Feel Fake
User-generated content should seem authentic and real; otherwise, other customers aren’t going to trust it. How can you make that happen?
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How to Turn Customer Deliveries Into Viral Social Proof
Do you have the right mix of social media content? Celebrating customer deliveries should encourage shares if you create viral social proof content.
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Responding to Comments Like a Pro
Does your staff understand how to respond to social media comments? Good or bad, it’s important for your company to respond to comments from your audience.
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