Meta Turns Dealer Photos Into Video Ads
Meta's Advantage+ creative can now turn static inventory photos into video ads. Here's what dealers should know and what to check before any clip goes live.
The Real Reason Most Car Listings Still Skip Video
A survey finds most dealer listings still lack video. See why changing inventory strains marketing teams and what automated production can and cannot solve.
AI Is Reshaping How Car Shoppers Find Dealerships
Car shoppers are folding artificial intelligence into how they research vehicles, yet many stores have not adjusted to keep pace, according to survey findings from Cox Automotive.
Meta Ad Numbers Auto Dealers Should Watch
Learn which Facebook and Instagram ad metrics actually tie back to car sales for dealers, and how to read your own numbers without chasing vanity stats.
How Smarter Data and Connected Shopping Are Rewriting Car Sales in 2026
Car shoppers walk into 2026 with higher expectations and shorter patience. They research on their phones, ask AI assistants for advice, and expect the dealership to already know what they…
Why a Flat Price Oil Change Is Quietly Winning the Service Lane
One general manager got tired of watching expensive marketing tools fail to fill his service drive, so he tried something almost too simple to believe. He set a single flat…
Google’s New Search Profiles Give Dealership Content Creators a Powerful Visibility Tool
Google just rolled out a feature that could change how dealerships think about content creation and brand visibility. Called Search profiles, the new tool gives qualifying creators and publishers a…
Why Dealer Marketing Must Pivot as Auto Debt Hits Record Highs
The math at the dealership has changed, and so has the conversation happening in buyers’ kitchens before they ever click on an ad. With household budgets stretched thin by record…
Google Adds Live Inventory to Search Text Ads for Car Dealers
Google quietly flipped a switch that automotive marketers have been waiting on for years. Standard Search text ads can now pull live vehicle data straight from a dealership’s Merchant Center…
What the 2026 Social Media Benchmarks Say About Car Dealer Content Strategy
The latest numbers are in, and they should change how your dealership thinks about social posting this year. The 2026 Emplifi Social Media Benchmarks report paints a clear picture. TikTok…