Google Adds Live Inventory to Search Text Ads for Car Dealers
Google quietly flipped a switch that automotive marketers have been waiting on for years. Standard Search text ads can now pull live vehicle data straight from a dealership’s Merchant Center feed, attaching real cars with photos, prices, and model details to the same blue-link ads dealers already run.
Read More
What the 2026 Social Media Benchmarks Say About Car Dealer Content Strategy
The latest numbers are in, and they should change how your dealership thinks about social posting this year. The 2026 Emplifi Social Media Benchmarks report paints a clear picture. TikTok is the growth engine, Instagram is coasting, and the old playbook of dumping inventory photos into a grid and hoping for reach no longer holds […]
Read More
Why Luxury Truck Content Performs So Well Online
Put a luxury truck on social media and watch what happens. The comments roll in, the shares stack up, and even people who have zero intention of buying a pickup stop to take a good look. There’s something about a premium truck that grabs attention in a way most vehicles simply can’t match. For dealers […]
Read More
What New Social Platforms Mean for Auto Marketing
New social apps pop up every few months, and every time one goes viral, dealerships start asking the same question: should we be on that? In 2026, platforms like Threads, Bluesky, Noplace, and Lemon8 are attracting attention from marketers across industries. But for car dealerships with limited time and staff, chasing every new app can […]
Read More
Turning Your Used Inventory Into Shareable Content
Every used vehicle sitting on your lot right now has the potential to become a post that stops someone mid-scroll, sparks a question in their DMs, or brings them through your door on a Saturday morning. Most dealers know social media matters. Fewer have figured out how to make their used inventory actually work on […]
Read More
Your Dealership’s AI Social Strategy Doesn’t Have to Sound Like a Robot Wrote It
AI is everywhere in social media marketing right now, and dealerships are feeling the pull. The tools are fast, the output is cheap, and the temptation to let a chatbot run your entire content calendar is real. But there’s a catch. Audiences can tell when content feels hollow, and they’re punishing brands for it. The […]
Read More
Top Small Trucks and 3 To Avoid
Small trucks are having a moment, and for good reason. Buyers who don’t need a full-size pickup are finding that compact and midsize models can tow, haul, and handle daily driving without the parking headaches or fuel costs. But not every small truck on the lot deserves your money. Some are winners, and a few […]
Read More