How a NJ Kia Store Uses Video to Lift Sales
A New Jersey Kia dealership credits staff-led social video and fast, personal lead follow-up with helping it move past 200 vehicle sales in a single month.
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Meta Ad Numbers Auto Dealers Should Watch
Learn which Facebook and Instagram ad metrics actually tie back to car sales for dealers, and how to read your own numbers without chasing vanity stats.
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How Smarter Data and Connected Shopping Are Rewriting Car Sales in 2026
Car shoppers walk into 2026 with higher expectations and shorter patience. They research on their phones, ask AI assistants for advice, and expect the dealership to already know what they want by the time they reach the lot. Marketing that treats every visitor the same simply cannot keep up anymore.
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AI Search Trust and Dealership Visibility
AI search engines now decide which dealerships shoppers see first. Learn why earning machine trust and keeping clean data matters more than ranking number one.
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Why a Flat Price Oil Change Is Quietly Winning the Service Lane
One general manager got tired of watching expensive marketing tools fail to fill his service drive, so he tried something almost too simple to believe. He set a single flat price for a full-synthetic oil change on any make or model, told nobody to read fine print, and waited to see who showed up.
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How AI and CDPs Are Reshaping Dealer Service Marketing
See how customer data platforms and AI help dealerships personalize service outreach across email, SMS, ads, and direct mail to boost repair orders.
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Google’s New Search Profiles Give Dealership Content Creators a Powerful Visibility Tool
Google just rolled out a feature that could change how dealerships think about content creation and brand visibility. Called Search profiles, the new tool gives qualifying creators and publishers a customizable, Google-hosted page that pulls together their articles, videos, and social posts from across platforms. For dealerships operating in competitive markets, this opens up a […]
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Ford Escape Hybrid vs PHEV: Picking the Right Electrified Compact SUV
Shopping for a fuel-sipping Ford Escape but stuck choosing between the standard Hybrid and the Plug-In Hybrid? You’re not alone. Both share the same friendly footprint and tech-loaded cabin, but they take very different routes to saving you money at the pump.
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Why Dealer Marketing Must Pivot as Auto Debt Hits Record Highs
The math at the dealership has changed, and so has the conversation happening in buyers’ kitchens before they ever click on an ad. With household budgets stretched thin by record borrowing balances, average new-car prices near $50,000, and monthly payments climbing fast, the messages that worked two years ago feel tone-deaf today. Dealers who adjust […]
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Google Adds Live Inventory to Search Text Ads for Car Dealers
Google quietly flipped a switch that automotive marketers have been waiting on for years. Standard Search text ads can now pull live vehicle data straight from a dealership’s Merchant Center feed, attaching real cars with photos, prices, and model details to the same blue-link ads dealers already run.
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