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24October, 2019

Tips For Better Writing

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Plan Your Content

If you’re considering adding a blog to your website, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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24October, 2019

Basic Taxonomies

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Categories and Tags

If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.

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21January, 2019

Digital Marketing Basics

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Utilize SEO, Paid Search, and Social Media to Brand Your Business

When you’ve been running a business for twenty years, or you’re gearing up for the launch of an exciting new project, digital marketing is essential to your overall marketing strategy. It used to be that having a physical store and running some mail campaigns was enough to get local brand notoriety, but things have changed. It’s not just beneficial to have a digital presence; it’s necessary.

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30March, 2018

Drip Marketing for Your Dealership

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If you’re thinking about trying out drip marketing for your dealership or if you’re looking to improve your strategy, you’ll want to consider a few things, such as audience, channel, frequency, and budget. Read on to learn the most effective drip marketing strategies for auto dealerships.
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20February, 2018

Jeep Renegade – Becoming More Mature

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Parents get the pleasure and the heartache of watching their children grow and mature right in front of their eyes. The memories of the baby that came home from the hospital are left in their minds and photos that have been taken to mark the passage of time. In a similar way, Jeep is ready to see its smallest and most juvenile SUV all grownup. The Jeep Renegade 2019 will be offered with the fun we want to enjoy on the roads and trails. While we don’t have all the details that will be provided for the new look of the Jeep Renegade, this new SUV has been seen testing in the Arctic Circle in its Trailhawk form.

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07February, 2018

Vibedration hydration backpacks

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As anyone who has ever attended music festival an all weekend rave can tell you, hydration can become a bit of an issue. During Woodstock, in 1969, the heat of August would have been a significant problem for concert-goers. However, Mother Nature dropped over five inches of rain at the festival.

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05February, 2018

How to Blog: The Basics

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The days of paper diaries are in the past, for most people anyway. We’ve entered an age where people actually will check every day to see if you’ve said something new or exciting. People want to know what you had for breakfast –including photos. They want to hear about your new car, the trials, and tribulations of being a parent, and all of your triumphs.

We’ve become a society made up of voyeurs, and it’s all brought to you courtesy of social media. Everyone has a voice, but how do you make people hear yours? If you’re an avid fan of the internet, then the chances are that you’ve read a blog or two in your life. Perhaps it’s something you’ve decided you want to start doing for yourself, your family, or your business, but you have no idea how to get started. Well, you’re in luck! Here is a basic course on the art of blogging!

Mix and Match Blogging Tips

What Do You Want to Say

After securing yourself a blogging platform, figure out what it is that makes your voice unique. What do you want to say to people? Do you want to keep people motivated by updated them on your physical transformation? Maybe you wish to inform people about the rigors of your everyday life. Or, perhaps, you want to write quick and funny pieces to keep people entertained daily. No matter what you want to write about, there’s an audience for it. **NOTE: For business owners, this blog should revolve around your business.

Create a Schedule

One of the worst things about beginning a blog is that you have to be consistent to keep your audience interested. So sit down at the beginning of each month and decide how often you’re going to blog. Then comes the hard part; you have to stick with it. Don’t worry, though, writing it down makes you a little more indebted to your blog. An excellent way to start is to jot down the topic, the date, and any small notes for the content that you may already have fleshed out.

Devote the Time

Carve out a chunk of your week to type out a blog. Then, come back to it and see if there is anything you may want to change or adjust the voice. Maybe you sat down to write something funny, and you were feeling angry. It will show in your blog, believe it or not. So come back to it once or twice and make sure it is in line with your traditional tone.

Keywords

If you’re blogging for a business, make sure your keywords are similar to what people would search to have your business come up. Let’s say its a heating, ventilation, and air conditioning company, one of your keywords could be HVAC (and the area you’re in). If it’s a personal blog, use the keywords that pertain to the subject matter of the blog. For example, if you’re writing about your journey through your divorce. Your keywords should be divorce, separation, single mom, etc. Get it?

Posting

When your blog is ready, then you’re ready to post. I recommend posting your blog the same day of each week, as people will start coming back to look for it. Once the blog is live, share it with all of your social sites and some other places, such as message boards or online forums. Ask your friends to share as well. Blogging can be incredibly rewarding if you do it properly.

The rules are the same as anything else; however, don’t start it unless you intend to finish it!
19January, 2018

Dealership Culture and Discrimination

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In this current social climate, discrimination is a hot button issue, so much so that we forget that discrimination doesn’t just apply to race. The defined discrimination is the unjust or prejudicial treatment of different categories of people or things. The dictionary goes on to specify that it typically occurs against people of different sex, religion, or race. However, it can happen anywhere and against anyone.

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10January, 2018

More Electric for Toyota

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Over the past few years, we’ve seen a variety of ways Toyota has tried to offer us different hybrid, plug-in hybrid, and hydrogen fuel cell vehicles are just a few. It appears, they have decided on a plan and will look to add EV models to every single name in the Toyota lineup.

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