Can AI help your dealership get to the good stuff more quickly? If you have the right AI tools, your team can spend more time with customers.
Selling cars isn’t easy, but utilizing the right tools to find interested customers ready to buy can make it much easier than without these tools. Most car shoppers begin their search online and can engage with your dealership through your website, utilizing online tools.
Let’s look at a few great ways that AI can help your dealership.
AI chatbots can take the role of the salesperson
There’s nothing better than the personal approach to car sales, but some customers need questions answered when the dealership is closed. This is where AI chatbots come in. Based on the programming, artificial intelligence tools can be programmed to respond more naturally and in a way that’s similar to an actual human. These new chatbots are much better than original models with the ability to help convert leads, provide personalized recommendations, increase engagement, and gather consumer data for the sales staff. These actions help move the process along and allow consumers to come closer to a sale.
Digital marketing campaigns optimized by AI
Digital tools can analyze vast amounts of data much faster than any human. When programmed to identify trends and patterns in the data, AI can help your dealership sell more cars with better digital marketing campaigns. The data-driven decisions help push your dealership’s name to the top of search results and keeps your campaign on track by automating your ad campaigns, optimizing your budgets, and adjusting the budgets in real time to display your ads where they can be most effective.
Digital tools can predict needs and actions
Instead of making decisions based on gut feelings or a small sample size of data, using AI-powered tools helps car dealerships make information-based decisions. Using predictive analysis to understand sales expectations and inventory needs helps dealers avoid storing too many or too few vehicles on the lot each month. This can be a powerful feature of an automated system that will help you avoid keeping cars too long. Use the predicted trends and upcoming sales campaigns to drive your sales through informed decisions.
Stay engaged with indecisive customers
Car shopping can be daunting for consumers, but also for your dealership sales team. One of the best ways AI can help your dealership is through enhanced lead generation and follow-up with customers that haven’t committed to a sale. Your AI tools can reengage with inactive leads, follow up with incoming leads, and target high-probability shoppers, leaving your sale staff to focus on the customers as they come into your dealership ready to buy their next vehicle.
Let your AI run your social media program
What can you take off the plate of your social media team to help them be more creative and focus on the content rather than some of the mundane tasks? This is where AI comes in. Your AI tools can automatically post to your dealership accounts based on a posting schedule. When necessary, AI can generate content for your social media accounts, but you might find competitor analysis reports more useful to help your team understand what type of social content to post and utilize.
Broaden your dealership’s email marketing campaign
Email marketing is one of the oldest and most effective forms of digital marketing. This type of marketing is affordable for most companies and is still an important part of promoting a business. AI can help your dealership by creating email blasts on a large scale, create hundreds of audiences for your emails, to ensure these emails are directed toward each audience, and generate effective subject lines for your marketing campaign. Once emails are sent, your AI tools can provide reports regarding your email marketing campaign performance.
AI can offer your marketing team more options
Creating ads and copywriting these ads takes a lot of effort. Although you don’t want your entire dealership advertising program to be generated using artificial intelligence, these tools can create hundreds of ad options quickly and give your marketing team a foundation to choose from and build a great ad campaign. Its possible the AI-generated ads could have elements that can be combined into a great campaign and give your team the boost necessary to sell more cars.
Artificial intelligence is becoming much more useful for your dealership team. While AI shouldn’t be relied upon to generate all of your online ads or handle all communication with customers, these tools can be helpful and provide insights to boost dealership success.
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