If a picture is worth 1,000 words, an Instagram post is worth much more than that for selling cars. Learn the features and how to use them.
The connection you have with your social audience makes a huge difference in the overall success of the presentation you offer across various platforms and accounts, but today we’re going to discuss Instagram.
You Have Sales Events; Promote Them
Has your social media feed become a boring place with nothing more than car listings and shared articles? It’s time to improve your engagement and use Instagram to promote events happening at your dealership. Find photos that can promote the event and then add captions and hashtags to the posts you make on this platform. You’ll quickly see a greater level of engagement than what you had without the hashtags.
Stay Engaged on Instagram
The social media world is one of engagement among people and businesses. There is a give and take that’s expected for posts if they are to be successful. Once you begin to post various photos and videos on Instagram, you may receive comments or support from your followers. Make sure you answer questions, keep a conversation going, and respond to all comments on any of the posts you have on this platform.
Get Creative With your Descriptions
It’s expected that you will take photos of the vehicles you have for sale, but you can improve the creativity and interest with a great caption for the vehicle you’re selling. One way to increase the engagement on Instagram and sell more cars is to offer a question as your caption or to invite your followers to caption a photo that you share. This will involve setting up a scene, but that can be part of the fun.
Timing Matters on Instagram
There are peak times of the day when more users are engaged on Instagram and other times when users are traditionally not as engaged. Experiment with the best time slots and track the number of likes and comments you receive on posts that are added at different times. This will help you understand the best times to post to gain the most visibility.
Go Live on Social Media
Whether you’re promoting an event, have new models that just arrived, or simply want to offer a live question and answer session, going live is a great way to bring more eyes to your content. This can increase the engagement level, help you sell cars, and allow your audience to see more of what you have to offer. Practice with your team before going live to the public to make sure you’re comfortable with this feature.
Make the Most of Ads on Instagram
The ads feature of Instagram can be used with Facebook and give you double the visibility with the promotions and advertising you’re offering on social media. These ads are made to help people find you that aren’t necessarily part of your current audience. You’ll find several tracking tools that can help you see how the ads are helping you sell cars.
Killer Content is Key to Your Success
The hashtags, comments, captions, and ads that you create are meant to support the killer content that you offer your followers and local area on Instagram. That content can be the videos you offer in the Stories element, it can be the photos you’re sharing as part of the event, or it can be the live feeds you’re presenting to potential car-buying customers.
Instagram Stories Can Sell Cars
Create engaging videos and load them to your stories on this platform and bring more entertainment to your audience. The videos need to check some boxes for those that view them. You can be entertaining and funny, you can be informative, you can invite customers to the dealer, and you can be somewhat mysterious. It’s your story; tell it in the best way you know how and let your local audience see what you have to offer.
Make the Most of Social Media
One of the most useful and impactful social media platforms is Instagram. You can increase your local engagement levels with this platform and will be able to sell more cars with leads that come from the amazing content you’ll create. You can have a lot of fun with the videos and images you want to share that will lead to more cars driving home with your future customers.
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