New social media platforms offer new ways to bring your products in front of an audience. Should your car dealership make use of TikTok Ads?
As the newest and one of the hottest social platforms that can give you the added visibility you’re looking for, it might be worth your time to have your content on TikTok. Let’s see if this platform is worth your investment.
The Pandemic Helped TikTok Explode
We were all locked away in our homes in hope that a tiny germ would not make it to our bodies and infect us. While we waited and watched as experts worked to keep us as safe as they could, a new platform of social media exploded. TikTok was downloaded over 800 million times during the pandemic and continues to be downloaded many times over. This means you could have a ready-made audience for your ads if you use this platform.
TikTok Ads Brings You the Tools You Desire
When The company created the advertising platform, they made sure all the tools you would need would be inclusive. This does help you have the information you need on this platform. The package includes targeting, ad creation, insight reports, and ad management tools. You don’t see as complete a package of tools on many of the other social media platforms.
Several Types of Ads are offered
If you invest in TikTok Ads, you’re going to have five types of ads that can give you the flexibility and versatility you desire in your advertising campaign. These five ad types are:
• In-Feed Ads
• Brand Takeover
• TopView
• Branded Hashtag Challenge
• Branded Effects
These different ad types make it easier for you to try each one and see if they will fit your car dealership. Some make work great and others might not, but having several options gives you the ability to try out different formats.
Cost Might Be a Huge Factor
Because TikTok Ads are fairly new to the social media world, we don’t yet know how much a true ad campaign can be. The minimum campaign budget might see affordable at $500 with an ad group budget minimum set at $50, but some numbers might be alarming. Some companies have reported the cost of advertising on this platform in the several thousands of dollars, which might be too much for your car dealership.
You Will Need TikTok Pixel to Target Your Advertising
The TikTok Ads package of tools does create targeting opportunities based on what you’re advertising. If you want to create custom audiences or groups to target your geographic area, you’ll need to add TikTok Pixel to the mix. This added tool will optimize your campaign to make sure users in your area will see your ad.
Start With the Inspiration Section
One of the best places to start when you’re building ads on this social media platform is the TikTok Inspiration section. This is where you’re going to see several of the most popular and successful advertising campaigns on the platform. This can give you an idea of what type of campaign to build and how your ads should look.
TikTok Influencers Can Aid your Profile
Advertising on any social media platform can only be better with an influencer by your side. There are many experts that have become influencers on TikTok that can give you the boost you’re looking for when you market your vehicles and services on this platform. Get connected with an influencer in the automotive industry and see how they can assist your profile and help you build your visibility in this platform.
What Age Groups are Going to See Your TikTok Ads?
The majority of regular users on TikTok are between the ages of 16 and 25. This means that most of the people using this platform are still in high school, college, dependents of their parents, and aren’t making the financial decisions for the household. You may find a few of your local audience that is a young adult on their own making these decisions, but that is not the norm.
Should You Invest in TikTok Ads for Your Car Dealership?
Although TikTok is a brand new and dynamic platform with a ready-made audience waiting to see your content, you’re more likely better off spending your advertising money elsewhere. Your target demographic is typically those that are more established than the 16-25-year-old group. If you can find a way to advertise on TikTok with minimal time and money invested, it may be worth it, but right now there are too many variables and unknowns to make this platform worth your time and money.
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