You need to know what’s going on in social media to make sure you’re offering content that can be used and enjoyed easily.
Content trends quickly and then fade away on various platforms which means you need to know what type of content you should create to offer entertaining and engaging items to showcase on your pages.
The Popularity of Live Streams Will Continue
During the pandemic and the height of the stay-at-home orders, one way many users connected to each other was through live streaming services. This gave us ways to stay in touch with friends, family, and our audiences. You can use social media to advertise a live stream event and be ready for your audience to see what you have to offer. Plan an event and get the word out.
Ensure Authenticity in your Content
You can’t use social media to take your audience down the wrong path. Eventually, they are going to see through you and find another company to follow. Give them real, authentic, and transparent content that doesn’t sugar coat anything. Make the experience real with single-take videos and information that will give your followers what they are looking for. You want people to trust you, so just be honest with them.
Stories Will Continue to be a Dominant Content Form
A few of the social media platforms have begun to add a Stories feature to the user experience. This is a great way to take a video or share a special photo without it going onto the newsfeed. It’s also where many companies advertise and look to offer their ads and grab the attention of an audience. Use Instagram Stories, Facebook Stories, Twitter Stories, and Snapchat Stories to get your message out there.
Make Sure Your Social Media is Inclusive
Bring others into the conversation and have a conversation on your social accounts. You don’t need to simply talk to people or present them with content, you need to let them interact with you and feel included in the discussion. When you have more inclusive content, you’ll build an engaged audience and a brand name that others will trust.
We Will See More VR in Social Media
Whether it’s through a presentation or the engagement platforms used, we should see more Virtual Reality used in our social media posts going forward. One way we have seen this is with Facebook Horizon using Oculus VR to test how people can connect in a gaming world. This platform is only one example and will only grow to where we see more VR being used for advertising and experiences online.
What’s the Purpose of Your Campaign?
Engagement has always been a huge part of the purpose of social media and having purpose-driven content that brings more engagement around a particular topic will continue to trend. You can create surveys, polls, Q & A sessions, and caption contests to drive the engagement level with a purpose. When you engage with a question or a way for users to interact, you’re going to your audience enjoy your content more than before.
Will Your Social Media Include Augmented Reality?
Have you ever used one of the Snapchat filters to put a silly hat or face on your face before sending it to your friends? If so, you used augmented reality. We see more companies sponsoring these filters and adding augmented reality in other ways. We love to have a little bit of fun and enjoy entering a different world with our social platforms whenever we can.
Selling Socially Will Continue to Grow
Using social media to sell products will continue to be a growth industry. More small companies are putting their products and links to the sales pages on social media than ever before. The COVID-19 pandemic certainly created a world where online sales were paramount and you can expect this to continue to be the case going forward. Will your company sell products and services on your social pages?
How Many of These Trends will You Use?
Whether you’re selling small items that can decorate the home or you’re selling cars, you can make use of many of the social media trends that we see for 2021. With larger items, a virtual tour or test drive could be in the future while smaller items might be found for sale on social media pages. Get engaged and stay on top of the trends to connect with the massive audience that is present on various platforms.
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