With over two billion users, Facebook is the social media platform with the most users, but its quickly being overtaken by Instagram.
Younger generations, including millennials and those, belong to Gen Z, find social media apps like Instagram, Snapchat, and TikTok more appealing than Facebook. Instagram has 1 billion active users, while Snapchat and TikTok have upwards of a combined seven million users.
Social media is great for entertainment and fun, but it can also be a powerful tool in online advertising and digital marketing. Things are constantly changing online, and it can be difficult to keep up with what’s working and what’s not in online business. Younger people seem to be taking over social media, especially Instagram, Snapchat, and TikTok, and anticipating that shift can make all the difference for your business. There are many benefits to having a larger presence on these platforms, and many ways to do this.
Engagement With Posts is Higher on Instagram
Scrolling through your feed and glancing at posts is one thing, but clicking on and actively engaging with a post is another. Instagram’s rate of engagement with posts is significantly higher than Facebook’s, which means that it is more likely Instagram users will engage with your business’s advertisements than Facebook users will. Your business’s Facebook page can have millions of followers, and your Instagram page can have only one hundred thousand, but a smaller audience can still engage with posts more than a larger audience. Engaging is commenting, liking, or sharing, anything that boosts your advertisement’s presence on social media and helps it reach more people. Focusing advertisement on Instagram can help more people learn about your business than if you focused more on Facebook.
Instagram is Better for Contests, Trends, and Hashtags
Running a contest or getting a hashtag trending can bring attention to your brand, and draw more customers to you. Instagram, and especially TikTok, are more compatible with contests and trends than Facebook is. Instagram users attach a plethora of hashtags to the pictures they use in their posts, and if the hashtag is used enough, it can trend on the platform, and peak curiosity in other users. If you are looking for quick, fun exposure for your business, Instagram, Snapchat, or TikTok is probably the way to go, but if you want to give more information about your company, Facebook is still a great option.
Look to Your Future Audience
One statistic claims that forty-one percent of Facebook users are over the age of 65. If this is your target audience, then it may make sense for you to stay on Facebook and put most of your advertising resources into this social media platform. But if you are looking to reach a younger audience, shifting over to Instagram, Snapchat, or TikTok is the better move for you. The largest amount of Instagram users fall between the ages of 25 and 34, which is a diverse range. People in this age range can be interested in college products and services, businesses relating to parenting, home buying, food, hair, clothing, and so much more.
So no matter what your business is, it could find a home on Instagram. A whopping 75% of 18-24-year-olds use Instagram, as well, opening up an even wider audience that businesses can reach. It may make sense for your business to continue to devote the majority of your digital marketing resources to Facebook. However, if you are looking to reach a younger audience and increase engagement with your posts, Snapchat, TikTok, and especially Instagram can give your business a boost.
Using social media can be daunting, but it can be essential in helping your business succeed. The digital world shifts and changes constantly, and in reality, Facebook may have reached its peak. It might be time to anticipate the rise of other social media platforms.