Optimizing your SEO for Google Images can make a huge difference in where your website shows up on search engine results pages.
Did you know that you should be concerned about how your images rank? Currently, one out of every three online searches revolves around images, which means there’s a lot of traffic going through Google and other search engines based simply on the images that are shared.
Your Blog Needs to Use SEO for Google Images
The task of optimizing the media used on your blog pages can be tiring and painstaking, but it’s worth the effort. This is another way to bring visibility to your website through searches that are performed based on the images and keywords used. Along with being a great source of traffic to your website, there are other benefits to optimizing your images for SEO.
Go Viral Faster with Optimization
Ensuring your images are fully optimized for Google Images can make your content go viral faster. Research shows that posts that contain images are engaged much more than those without. We love our visual cues and seeing an image that helps to explain what we read when online. Using images that are SEO-ready, will help your pages rank higher for the keywords you’re using. This needs to be an important part of your strategy.
Load Time is Impacted by SEO for Google Images
Using SEO for Google Images to help your images look and rank better might not be the most important thing to you. What should be important is the load time of your pages. This tool does help you reduce the file size of your images, which allows your pages to load faster when a user is on your site. This results in a higher ranking for your website.
The Answer to the Initial Question
The initial question what whether or not you should be concerned with the ranking of your pages for Google Images. As you can see, the answer to that question is certainly “yes” and it’s something that you can add to the normal process of posting your pages online. Now that we know you need to add this to your process, let’s look at how you optimize your images.
Take These Steps to Optimize for Google Images
The Image File Needs a Name
Images need to include descriptive names that help the search engine crawlers understand what the image contains. If you’re using the image in a post that uses a specified keyword, you can include the keyword in the image to add support to the page. If you only use the filename that was generated by your camera when taking the photo, you’re not improving the optimization of the image.
Add A Descriptive Caption
If you can add a small summary of the story as part of the caption of your image, the content you include, the content will then be more likely to be read. In a world where we want everything instantly and we’re looking for information as quickly as possible, captions of images are read much more often than the text that is part of the content.
You Must Use the Alt Text for Google Images
The most important factor in performing SEO for Google Images is the Alt Text feature. This text offers a description of the content of the image and it helps those with visual impairments that use screen readers to understand what the content of the image happens to be. This is another good place to put the keyword when being used.
Does the Image Fit the Context?
When you’re adding images to the content you’re posting, the more closely related the image is, the better your content will rank on search engines. You want the image to be placed near paragraphs of text that can best describe the image. When you do this, you’re going to see your pages rank higher on Google because you’ve added more authority to the page that users can find online.
Make Sure Your Images are Responsive
Do your images show up well on mobile devices? Do they look the same on your smartphone as they do on your laptop? It’s important to have responsive images on your website pages. If your images aren’t responsive, Google will penalize your website. Maximize the SEO for Google Images by using the correct tools to manage your images to ensure they will appear the same to all visitors to your website.
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