conversion tracking

Dealership marketing analyst reviewing charts on two computer monitors.
Digital Marketing

Sizing Up AI Max’s Share of Your Dealership’s Google Ads Conversions

Learn how dealers can add up AI Max expanded and landing page matches in Google Ads to see what share of conversions it drives and where to look closer.

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What Google's Bidding Label Change Really Means for Dealership Content
Automotive Digital Marketing Digital Marketing

What Google’s Bidding Labels Mean for Dealer Ads

Google’s Target CPA and Target ROAS labels are changing, but the bidding behavior is not. Here is where dealer content still influences PPC performance.

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