You need to take advantage of everything that social media platforms offer for your business to get your name in front of a large customer base.
The use of social media is a great way for businesses to connect with customers, build awareness for their brand, grow their mailing lists, and increase sales. The social media of five or ten years ago isn’t the same as what you see today. It’s much easier to build your connections with your potential customers and boost your presence with today’s social media platforms.
Facebook is still one of the best places to be
Your business needs a professional page on Facebook. This social platform has generated billions in income over the past few years through Facebook ads. Your brand could become one of the names that users see when they go online. It’s easy to build connections, your email list, and interact more with your potential customers using this platform. You’ll have a massive audience reach and the power of Facebook analytics when you utilize this platform.
If you want to connect through videos and images, get on Instagram
The name says it all. Instagram was initially only about sharing photos with captions and links in bios. Today, this platform offers videos, stories, and quick links to Facebook. If you have Facebook, you should include Instagram, and vice versa. The appealing visual aspect of Instagram makes it more popular than Facebook with younger users. This platform was made for mobile devices, which is where more searches are performed today. If you include Instagram in your mix, you will need an aggressive posting schedule to stay current and relevant with your audience.
Marketers love Twitter
Why do most online marketers suggest Twitter as the first social media platform for your business? This platform has more advertising success than Facebook, making it easy to get in front of a connected audience that might want to engage with you and your content. The character limit makes it easy to post short messages without getting too deep into the mix. This is another platform where you need to have an aggressive posting schedule with multiple tweets per day.
LinkedIn is a great place for your business
One of the first modern social media sites to stick around is LinkedIn. This was first a networking tool for professionals looking for ways to connect with others in their industry, but now it’s much more than that. If you’re looking for a way to connect with business partners, LinkedIn is a great place to go. If you’re looking for an eCommerce social media platform, this is not where you want your content.
Create a video library on YouTube
YouTube is a video-based platform and is quickly becoming a search platform for information as much as any other. There are now more than 2 billion monthly users that search for and engage with videos on YouTube. If you’re selling products or showing customers how to perform specific tasks, this is a great place to put your content. More users than ever before look for videos rather than written content to receive information and learn about what they want to know. This makes YouTube a great place for your content, but producing videos can take a long time.
Should your business be on Reddit
One of the most interesting social media platforms for business is Reddit. There’s a genuine sharing and learning aspect to this platform that allows users to connect and engage with each other. Most Reddit groups have strict rules and won’t allow posts for commercial purposes. If you self-advertise on Reddit, you’ll likely be kicked out of the group. Still, anonymous posting can be a good way to perform some market research, and if you have some popular posts, you might find several users connect with your content.
TikTok is the newest place for business engagement
There are more than one billion active monthly users on TikTok. This video-sharing platform is easy to use, and videos don’t require a professional touch to reach a widespread audience. TikTok is one of the fastest-growing social media platforms for businesses to use and put to work. If you’re looking for a way to engage a younger audience, you’ll find that TikTok has the tools and the audience you want to connect with.
These seven social media platforms should give you a good place to start when you want to get your business name in the social world.
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