The bad rap of pushy sales tactics, questionable processes, and bad deals don’t have to be part of the story of your car dealership.
You can get in front of a large audience and create trust in your team, your deals, and your products by using digital marketing and smart tactics. As a car dealer, you are part of the community you live and work in and you need the people in that community to trust you and want to come to you for their cars.
Be the Right Choice When Researched
It’s likely that you and other car dealership locations offer similar vehicles, especially among the pre-owned and used models. This means you need to find a way to stand out from the other locations and be the choice your customers are going to make when it’s time to buy the next vehicle. With nearly everyone who will buy a car using smartphones and technology every day, the place to stand out is online.
Ideas to Allow your Car Dealership to stand Out
Are you trying to find ways to stand out from the other car dealer locations? Here are some ways that you can be the name that your community thinks of every time they want to purchase a car.
Organize and Host a Community Event
You could have a community outreach event at your car dealership every month and know that you’re the name that many people in your area will turn to. Become philanthropic in your efforts and make sure lots of photos and coverage of your events are shared online. You can show support for the organizations that need it in your area and gain the trust of the local public by being the place that offers several opportunities to make a difference every year.
Creativity Can Pay Off
Using digital marketing efforts, you can creatively approach customers with several ways to show that you care about your customers. Create contests with giveaways that will bring customers back to your dealership. Offer specials on specific social media platforms for new followers or referrals. Create some contests inside the dealership for customers to get a last-second discount on their purchase or save on the maintenance being done.
There are tons of great ways to be creative and build some fun for your customers through contests and offerings. You can also create some buzz around your service department by offering videos that allow customers to know how to perform some simple maintenance on their own or learn about some of the features they might not think about using on their vehicles. Sit down with your team and brainstorm ways to be creative and bring customers to your dealership through online marketing.
Previous Customers Help Future Sales
One of the most trusted aspects of shopping for products and services happens to be customer reviews and testimonials. Before going to a new place for the first time, you want to know if it’s worth your time and expect to find several reviews and a high star rating. If you know a customer has had a great experience, ask them to fill out a review and take a few photos with them and their new purchase. Seeing friends and neighbors on your social media sites with their new vehicle can help bring more people to your door.
Prioritize Social Media Efforts
Host community events, offer contests and how-to videos and gain all the positive reviews you can, but if you don’t put these things on social media, you’re missing out. The success of your car dealership is directly tied to how well you make use of the various platforms offered. Find ways to engage using Facebook, Twitter, Snapchat, Instagram, TikTok, and YouTube, which are all made to help you engage with a large audience online.
Work With Other Businesses in Your Area
Creating a partnership with other businesses that serve the community can be huge for your success. You can promote your partner and they can promote you online and through various sales specials. Work together to create great ways for customers to benefit when they visit both your car dealership and the partner you choose.
Put it All Online
Everything you do to attract customers, gain the trust of your community and be the name that is at the front of mind when making decisions should be part of your digital marketing strategy. Once you engage your audience this way, you’ll see more customers coming to your car dealership when it’s time to buy their next ride.