Your digital presence is much more than just what your customers see on your website, it has to do with all your company’s digital elements.
It’s how you’re found, how you interact, what visitors can see when they locate you on social media, and how easy it is for your website to be found. With so much to understand about what your dealership needs to look its best online, here are five things to improve your automotive SEO and offer the digital presence you want to present.
Mobile. First. Everything
What devices do you use when you need to search for something? Most likely, when you want to find something online, you pull out your smartphone or tablet and use your voice commands to tell your device what to search for. If this is how you search, imagine it’s the same way that your customers are going to search for your dealership.
Because you search using mobile, and your customers do too, you need to make sure all of your pages are optimized for mobile searches. This will improve your digital presence and give you the appearance you want when someone is looking for the right dealership to work with.
Respond to Your Reviews
We use reviews from other customers, star ratings, and social media opinions to help us make our decisions. If a business has a lot of bad reviews, a low number of stars, or several of your friends that had poor experiences, you’re probably going to avoid them. It’s important that you respond to the reviews you receive and place comments on those reviews to show other customers that you’re engaged with your audience.
If you need to, have a dedicated staff member respond to all the customer reviews your dealership receives. This will help keep your responses consistent and allow one of your team members to stay on top of the customer feedback that’s coming in.
Claim and Optimize Your Google My Business Listing
One of the most important ways for your customers to find you is with the location information that’s part of the Google My Business listing. You want to improve your digital presence but you’ve overlooked this simple item. That’s not going to get the job done. When someone searches for your dealership by name, the Google My Business listing will appear on the right-hand side of the page. All of the correct information in the listing will help your potential customers find you with a few keywords and the brands that you sell. The Google My Business listing is the first impression for your business and it needs to be complete and accurate.
Content is still the king of SEO and it allows your site to remain relevant and be ranked higher on the Google search pages. Your digital presence is impacted by where your website is found when the keywords you use are being searched for. The content you offer needs to be useful to your customers by providing them with relevant information they want to know.
On-site content is an excellent way to use targeted keywords and highly searched terms that will let yourdealership be seen and appear relevant to the terms. Don’t stuff your site with irrelevant information butoffer your customers something they need no matter the type of content you’re creating.
Clean Up Your Website
Start by making sure all of your pages work right. Do all the buttons send you to the right page? Are all the links showing up? How do your images appear? Your website can be the first impression of you to your customers and you want this digital presence to appear professional and informative. Remove distracting content, ensure the site is optimized for all devices,and check the site load speed. Your site needs to load quickly and let your customers see what you offer in less than three seconds per page. You want to offer a website that’s professional and easy to use so that your visitors will stay on the site and gather the information they need.
Your Digital Presence is a Huge Part of Your Success
Your dealership needs to be seen and easy to find online. With so much going on throughout the internet, you can’t afford to leave digital marketing out of your top priorities. Make sure your website is providing you with the traffic you expect to help you convert visitors into customers that spend money and buy the carsthat you have for sale.