The ever-changing world of social media offers new ways for companies to enagage with users. Here are some of the social media trends expected for 2024.
Trends come and go, but some set the tone for what’s to come the next year. Last year, the focus was on clarity, transparency, authenticity, and engagement. These qualities should continue to be part of your social media posts going into 2024, but some new shifts are on the horizon.
Let’s look at some social media trends that will take things further in 2024.
Long-form content support
Although video content with short snippets has become extremely popular, this type of content doesn’t provide the completeness that longer content can provide. You won’t find users spending a long time reviewing single TikTok and Instagram posts, but supporting long-form content could be a great way to keep attention and engagement levels up where they need to be. TikTok already created a new longer-form video option, and other social media platforms are embracing the need to enable users to connect via longer videos and more complete content. This is a great way for users to see the whole picture, not just a snippet.
Product placement enters influencer posts
Most remember used car commercials with the narrator practically yelling at us about the sale and savings offered. This is an aggressive selling tactic that can be a serious turn-off for many. One of the most subtle social media trends is product placement and demonstrations. Influencers create videos and posts in which they use and demonstrate the product without ever mentioning the name, price, or availability of the product. Instead, a link to the information desired is found in the comments second, which is much more subtle than the car commercial approach.
Facetime via TikTok
Some TikTok users have utilized the longer-form video feature to create a “FaceTime” environment in which it appears they are having a conversation with the audience. This is extremely similar to the “Go Live” feature of Instagram, which enables an audience to connect and engage with an influencer or product producer on the social media platform. Could this be the best move forward for TikTok? Maybe. It enables users to have real conversations online.
AI allows more time for creativity
Instead of creating schedules and reminders, many users are enabling AI to help them create, schedule, and suggest ways to engage with an audience. Using AI is one of the most important social media trends of 2024, but it’s important to maintain the element of authenticity by adding a personal touch to the content. Still, it’s easy to see how AI could move the needle forward and leave more time for creativity among the marketing team, which helps them produce better content.
Will users get nostalgic this year?
Call it throwback, vintage, or classic, but when something comes back around, or younger generations admire the creations of old, it’s a bit of nostalgia. During 2023, there was an online core for nearly everything; will this trend continue with a new nostalgia core? This term is used to describe shared ideas of a culture, genre, or group in one category. With 90s and Y2K items coming back around, it could be time for the nostalgia core to emerge and become a force in social media.
A change in SEO research
Instead of using Google to search for keywords and SEO trends, many Gen Z users are turning to TikTok and Instagram to find the top trends. This change in search could be one of the greatest social media trends of 2024, and it could take over the online world. Content creators should use important keywords in their social media posts to ensure they rank for them. Creating content around these words with social posts should gain a larger audience and more traction.
Focus on quality social platforms over post quantities
A consistent posting schedule is an important aspect of any company looking to be successful on social media, but it’s hard to keep up with every platform offered. Rather than spreading your team too thin, focus on a few select platforms where your audience spends most of its time. For some, this will be TikTok; others, it could be Facebook, and a few others will spend more time posting to YouTube than any other platform, providing a more focused effort with higher quality posts.
These social media trends could help you have a more successful campaign and strategy for the new year. Which trend will you put to work for your team?
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