Producing and analyzing statistics is crucial to so many job fields, including sales, medicine, sports, financial planning, and digital marketing.
Statistical data gives a glimpse into success rates, customer-related percentages, and other important numbers that show how well or poorly a company is doing. Digital marketing aims to make shopping easier for customers, and when these businesses understand customer-related statistics, that process gets a whole lot better.
Here’s how you can incorporate more statistics into your digital marketing strategy.
Statistics Show Customers’ Behavior
Without customers, businesses fail, which is why understanding their behavior, wants, and needs is crucial for the success of companies. For example, 86 percent of customers are willing to pay more for a better customer experience. This statistic provides valuable information that can lead to a higher customer acquisition in the long run. Consequently, in 2019, 74 percent of companies reported that they expected to increase the amount of money they would spend on improving customer experience. Statistics about customer satisfaction give businesses an inside look at what they want, which helps businesses improve their methods, and makes customers happier.
Personalization and customization have been hugely popular trends in the last few years of marketing and advertising. 52% of customers have stated that if they were not getting custom messages and offers, they would switch brands. Additionally, in 2021, customers made 2.5 billion visits to their Google Accounts to adjust their personalized ad preferences. Statistics show what matters to customers, what actions they are taking to satisfy their needs, and what the company needs to do to provide an excellent customer experience.
Easier to Choose and Focus on a Strategy
Initially jumping into digital marketing can be overwhelming and confusing. There is so much to keep track of, especially on social media, and choosing a strategy to focus on can be difficult. 63 percent of businesses say they don’t have a documented digital marketing strategy, but 72 percent of marketers say that content marketing increases customer engagement and leads.
Analyzing and understanding statistics can make a strategy decision easier. Numbers of users, return on investment statistics, and age statistics for various social media platforms are useful for companies. For example, if your main objective is simply to reach as many people as possible, no matter the regional or age demographic, Facebook has the most users worldwide at 2.91 billion. However, if you are looking to reach, say, groups of younger people, 41% of Facebook users are over the age of 45. Meanwhile, over half of all Instagram users are under the age of 35, and in the United States, 84% of teenagers visit Instagram at least once a month. Looking at statistics can make it easier for your company to choose a social media platform and craft a digital marketing strategy.
Statistics Help You Adjust for Changes
As is the case with business everywhere, especially a part of it that relies on technology, digital marketing is bound to change. Statistics can give real-time information that shows business-owners and employees what kinds of changes are happening in customer preferences, social media usage, and technology in general. For example, 40 years ago, in 1982, the very first mobile phone was introduced. Now, in 2022, more than 60 percent of Google searches are done on cell phones, 92.3% of cell phone users in the United States use their phones to search online, and mobile devices are used for over 40% of all online transactions. In just a few decades, the business world has changed so much to incorporate cell phones and online shopping. Statistics can help businesses adjust to changes like this.
Statistics provide a vast, diverse amount of information that can assist companies with their digital marketing strategies in a variety of ways, including providing insight into customer needs, helping companies change their ways as technology changes, and choosing a digital marketing strategy in the first place.
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