Your customers are spending a lot of time on social media platforms, that’s where you should be advertising for your car dealership.
No matter your opinion of the content shared on the various apps that are offered to connect different people when you can engage with customers you have a better chance of allowing them to know they can come and see you to buy their next vehicle.
Use The Most Popular Platforms
By far, Facebook, Instagram, and Twitter and the three most popular social media platforms and where you should be advertising your car dealership. Another great place to have your content is on YouTube where customers can view videos of what’s going on at your location. Other platforms that you should consider are Snapchat and LinkedIn, but when you’re just getting started, you’ll want to focus your attention on the top three plus YouTube.
We’ll start with YouTube because you can use it on some of your other platforms and accounts. Using videos that engage customers with your community involvement, dealer events, and vehicle care tips can be a great way to build an audience. The videos can stay on YouTube where you begin a channel but can also be shared on Twitter and Facebook with ease to bring in a larger viewing audience.
As one of the most popular social media sites in the market, you need to make sure your dealership has a Facebook account and that someone is ready to respond with new content and comments every day. You can quickly invite customers to events, make special announcements, and show up on the timelines of your followers. Keep your customers informed of what’s going on and know this is the place you can engage with your community.
When your goal is to reach a younger audience, Instagram is the place to be. This social media platform allows people to share photos and comments quickly and easily. This means you can set up an account and show new models when they arrive, take pictures of events that are happening, and use Instagram Stories to keep your audience informed of the fun and energetic feeling of your dealership every day.
Twitter has been responsible for billions of dollars worth of automotive sales since 2013 and it continues to grow. Use this platform to advertise special offers, upcoming events, and impressive redesigned models that can be easy for your customers to enjoy. Twitter is easy to link to Facebook, as is Instagram, to help you share content easily with all three audiences. Let your followers see what you have to offer them when they want something new to drive.
Not Sure What to Post on Social Media; Here are Some Ideas
One of the best ways to get your name in front of your customers is to share your community involvement. Whether it’s a sponsored event or you’re talking about some of your dealership employees, you can share what’s happening when you and your staff are working to engage with the community. Put up photos, videos, and excellent content on all your social media platforms.
Use the “Products Shown” Feature of Facebook
Selling vehicles within Facebook can e easy and organized. You can showcase the products in your Facebook store inside of Facebook posts using the “products shown” capability. Instead of using a stock photo of a vehicle, the actual item is being offered to let your audience see the models you do have at your dealership for them to choose from when they come in for a visit.
Amazing Images for Instagram
Instagram is all about the pictures and as a social media site that’s geared toward the younger crowd, your images need to stand out. The most engaging and effective idea for your car dealership is to capture amazing images of the cars you offer or these cars on the road during a drive to show the world what you have for them to choose from.
Capitalize on Customer Testimonials
If you have happy customers, ask them to fill out a review. You could have a review written they can approve, which would make it much simpler for them. Make sure you take a couple of photos with your customer, your sales team member, and the vehicle purchased. These photos along with the review can be shared on all your social media accounts to allow you to capitalize on them and have an effective way to connect with your audience.
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