Twitter is one of the most useful and popular places to shop for cars online. It might sound crazy, but this is the world we live in today.
The real question for your car dealership is whether or not you’re making use of Twitter the way you should be. It’s fine to list your vehicles, have a company page for followers to connect with, and respond to messages, but are you growing your following with the right Tweets.
What do your Twitter Followers want to See?
This is the question you need to ask yourself as you create an action plan to get more out of the investment you’ve made into Twitter. There are many ways to capture the attention of your audience and give them something to share with their friends and family. The more eyes you can get on your content, the more successful you can be.
Create More Interesting and Informative Posts
This is always a good idea when you’re trying to attract attention. If you’re entertained by the post you make, someone in your audience will also be entertained. Humor is always good and doing something that’s self-deprecating can only be good for your dealership. Whether you add informative articles, videos of fun stuff going on at your dealership, or how-to blog links, you can create content that connects with your followers.
Add Tweets About Current Events in the Automotive World
You want to have some funny and entertaining content in your Tweets, but you also want to keep some content professional and speak from an authoritative position. Add links to articles that discuss current events in the industry, show images and videos that are related to upgraded technology, and show that you’re a team that is knowledgeable and ready to help new customers.
Does Your Twitter Show What You Have to Offer?
What do you offer the customer? This is one of the most important aspects of your Twitter presence. Make sure there are several posts that showcase your inventory, especially new arrivals, the services you offer, and any sales you might be running. You could run promotions that are only for your Twitter followers or give a follower that is a specific number a special sale or discount.
Keep Your Followers Updated and Informed
While you want to make sure they know what you have to offer, you can also add a human spin to your Twitter account. This means sharing when you have employees that perform extremely well, offering employee profiles, and showing some behind the scenes events and photos in your posts. Give your dealership a personality by adding the human element to online car sales.
Connect With Local News and Events
You’re a car dealership and will sell almost all of your cars to your local area. This means adding Tweets about the events and news in your area. Links to event pages, current information, and different news can all help give your dealership a better view with those looking for local information. Host some events at your dealership and add posts to Twitter that showcase the fun of the event.
Stay Connected on Twitter
Twitter is a social media site, the social part of this means you need to connect and interact with people. If a follower adds a comment to your posts, respond to that comment. If you see something from your followers on Twitter that’s interesting, comment on it. If you see followers sharing your posts or adding posts with your dealership tagged in them, make sure you thank them and comment on their posts.
Join In on Relevant Discussions
While it’s not a good idea to get into political or religious discussions as a business, you can engage in conversations and debates that have to do with your industry and the local area you live in. This allows you to add a human element in another way and let your audience know that you care and are involved. This can help your dealership be the one that’s on their mind when they want a new car.
Make the Most of Your Twitter Account with the Right Content
You’ve invested in being listed on and part of Twitter because more cars are being sold from leads on this platform than ever before. Become more engaging with your followers, make the most out of Twitter, and have some fun with this social media site. You’ll love the benefits of being fully engaged with your audience and the right content.
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