Car dealers can reach a large Gen Z audience on TikTok by utilizing this social media platform with some important strategies and a lot of personality.
Social media marketing continues to grow in many ways. As more platforms become popular, every industry must transition and evolve to meet the marketing needs of various platforms. TikTok provides a space in which any company can reach a large audience without spending any money. Your dealership TikTok account should feature the person in your company who has the biggest personality and should have a lot of creativity to it.
Here are some important items that should be included in your content when you make posts on your TikTok account.
Hashtags are necessary
Using hashtags is an important part of reaching a larger audience and extending your reach to get your content in front of people who are looking for their next ride. There isn’t a downside to using hashtags on your videos. These items can and will allow you to localize your feed, which is important for car dealers. Your audience is local, not global, which makes using hashtags even more important for your business.
Consistency matters
How often do you post content to your social media accounts? You should be consistent and provide content at predictable times each week. The same goes for TikTok. If you want to be successful on this platform and keep your audience informed, you must be consistent. When you miss posting times, you end up losing part of your audience and might not gain them back. Make sure you post regularly and stay consistent with your postings and the content included.
Show more to your audience
One of the best things about sharing videos and content with your audience on social media is the opportunity to take them behind the scenes and show them more about your dealership than they would normally see. Show your audience the goofy side of your team, take them to the service department, and let them see your team’s personality through your posts. This is also an opportunity to take your team on virtual test drives to wherever your customers want to go.
Keep the cars in the forefront
Car dealers must showcase their cars on TikTok. This platform can be fun and entertaining, but if your messages lose sight of the fact that you’re a car dealership, and trying to sell cars, your posts will lose their value. This is a chance to take your audience on a complete tour of several models, showing them some of the special features and items that they can expect to enjoy on some models. Take your TikTok audience on virtual test drives and show them various features of the vehicles available for sale.
How-to videos are great on TikTok
As a car dealership with a service department, your team has a lot of the how-to that can be great for them to enjoy learning about the cars you sell and what you bring to the table. Share videos about topics that many of your shoppers are interested in learning about. This can be a tutorial of how to buy a vehicle from your dealership, or a video explaining how to change a flat tire. This type of information is always helpful.
Mobile-friendly is necessary
If you haven’t already done this, its beyond time for you to ensure your website is mobile-friendly. This should be part of growing your audience and directing your audience toward your website to purchase a vehicle. Car dealers must have websites that work well on mobile devices and many shoppers will visit the site from your TikTok content by using mobile devices. If your site isn’t user-friendly and made to be used on mobile devices, most shoppers will move on and find a vehicle elsewhere.
Authenticity is key
You’ve got to be real and transparent with your audience. This means being real and creating a message that your audience can easily see, admire, enjoy, and rely on. This means adding candid moments, a little silliness, and some fun, especially when you offer a peek behind the curtains of your business. Gen Z buyers are looking for authenticity from the companies they choose to work with and buy products from, and this means being real and showing your audience what you have to offer in a clear way.
Car dealers can use TikTok to engage with potential shoppers and bring more eyes to their content using these elements to engage with more Gen Z shoppers.
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