The car market goes hot and cold depending on supply and demand. However, with many buyers now looking online for their next ride, it’s even more important for dealerships to find ways to list cars for sale on social media. Listing cars for sale on social media is a great way to get the word out about vehicles that are harder to sell or that appeal to niche buyers who wouldn’t otherwise see them.
Why Use Social Media?
Social media marketing shouldn’t take the place of standard advertising, but it can be a good way to attract attention to cars when things are slow. The other good thing about marketing on social media platforms is that it’s pretty much free, so it won’t ruin your advertising budget. You can make posts entirely about one car–calling attention to certain cars that have been on the lot too long or might appeal to unique niche buyers. A call to action can link buyers to the dealership website or other contact info. The most obvious reason why you should post on social media is simply that a lot of people use social media. Younger demographics tend to use social media like a search engine and will use it before they use Google.
Promoting Cars For Sale On Different Platforms
Let’s take a look at some ways to promote cars for sale on different social media platforms. Facebook allows you to post photos and videos as well as long text posts. You can create an extensive post about the vehicle with a lot of details, or you can make the post photo heavy and use only a few text details about the vehicle.
Instagram is primarily a photo-sharing site, but it also allows you to post videos. You can populate your Instagram post with a lot of details, or you can simply add a quick caption. The most important thing on Instagram is to use plenty of tags so people will find your post.
YouTube is mainly for video content. You can add a description, but most viewers simply watch the videos. This is the place to showcase a full video walkaround of a vehicle as well as tell the vehicle’s story.
Looking for a younger demographic? Then TikTok is your platform. TikTok videos are very short, at less than three minutes. It’s important to workshop what you want to convey to make sure that it’s entertaining and succinct.
Use Professional Photos
The final consideration for posting on social media is to use professional photos of your vehicles. Most social media platforms depend very heavily on getting people’s attention with quality photos and videos. Custom professional photos have a better chance of attracting views than stock photos or quick snaps with a cellphone. Consider showcasing sharp interior pictures instead of basic exterior shots.
In conclusion, advertising is a powerful tool to promote most cars for sale, but social media offers a unique opportunity to tell a vehicle’s story and appeal to niche buyers.
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