auto debt 2026
Automotive Marketing
Digital Marketing
For Car Dealers
Why Dealer Marketing Must Pivot as Auto Debt Hits Record Highs
The math at the dealership has changed, and so has the conversation happening in buyers’ kitchens before they ever click on an ad. With household budgets stretched thin by record borrowing balances, average new-car prices near $50,000, and monthly payments climbing fast, the messages that worked two years ago feel tone-deaf today. Dealers who adjust […]
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