When was the last time you watched a YouTube video? Most likely, you watched one just today or at the very least yesterday.
More people than ever before are turning to this video platform to find answers to the questions they have. Some look to YouTube for entertainment while others are searching for answers, but there’s no denying the reach, audience, and benefits that can come from marketing on this platform.
How can You Better Promote Your YouTube Channel?
You want to expand your audience and showcase your videos that will bring viewers to your website, but how can you do this? Let’s take a look at several proven tips that will entice more viewers to see what you have to offer and make sure you can enjoy the greatest success on this platform.
Titles Can Mean Everything
While it might sound cheesy, you want to have titles that are more likely to be clicked on. You want to offer a title that makes people want to see what you’re offering and enjoy your video. This could be using titles with questions, titles with hyperbole, or a numbered list. These types of titles seem to get the most traction and will bring more viewers to your channel to see what you’re offering them.
Make Your Keywords Count
You need to use keywords in your videos as much as you do in your text content. This is part of your SEO strategy. In fact, it’s important that your title and except include your main keyword as well. The more you can build your video around a single keyword or topic, the more likely you’re going to show up when users search for videos on YouTube. Use the right keywords to attract more viewers.
Brand Your Channel
Your video channel needs to offer a consistent feeling to the brand of your company. Make sure the colors, emblems, and environment are on-brand to bring more viewers to your channel. This establishes the authority and professionalism you want to offer when users are searching for the content you have to offer. If your brand shines through, you’ll love sharing your videos across various social media channels to give users more ways to engage with you.
Optimize using YouTube SEO Practices
Optimization is key to any marketing strategy, including on this video platform. Currently, YouTube is the second-largest search engine behind Google. That should tell you all you need to know when it comes to marketing.
Here are some SEO practices you can quickly employ:
• Include keywords in your titles and descriptions
• Mention your target keywords in your videos
• Encourage engagement with comments, views, and likes
• Use the categories feature to put your video in the right location
• Add tags to your videos to bring more context to your content
Note: Don’t stuff keywords where they don’t belong; allow them to come through naturally.
Answer Questions for Your Audience
One of the most common searches for videos on YouTube has to do with answering a question a person might have. If you have a product that can solve a problem, use it to answer questions for your audience. If your services could be the right answer, show them how and why they want to engage with your company. Let your answers become what your users find when they want to know what to do about a problem they might encounter.
Use a “Subscribe” Call-to-Action
Whether you’re going to leave your audience wanting more and only able to get it if they subscribe to your channel or you want to offer them a special offer when they subscribe, this is one of the best ways to increase your audience. Give your viewers a reason to subscribe to your channel and encourage them to do so.
Customize Yor Thumbnails
Another way to improve the look of your YouTube channel and allow it to reflect your brand is to customize your thumbnail to give a consistent feeling to your channel. This is easy to do, and it adds the professionalism you want to offer your viewers. With a great title and a customized thumbnail, you’ll offer a one-two punch to your viewers that will leave them knocked out and helpless to do anything more than simply watch your videos.
Use Other Social Channels –Duh
How can you quickly and easily spread your YouTube videos? Share them on other social media channels where users that aren’t subscribed to your channel will find them. This is one of the most common ways to share your videos and reach the largest audience possible.
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