Are you running an auto repair shop? Do you think you can simply expect the broken cars to show up at your door without online advertising?
If you do, you’re going to miss out. Your customers are looking for your services, but they’re going to start by searching online for the locations that are found in the area. If you don’t have an online presence, you’re going to miss out.
A Unique Place in the Automotive Market
Your auto repair shop has to be part of the uniqueness of the online auto market in your local area. You’re not only competing with other shops but also with dealerships that have service centers. It’s important that you not only offer the best service and affordable deals for the work you do, it’s important that you stand out online when a potential customer is looking for the shop where they will bring their vehicle.
The Basics Won’t Be Enough for Your Auto Repair Shop
Claiming your business listing in the search directories is a good place to begin having an online presence, but you need to do much more than this. You need an impressive website, social media profiles on various platforms, and local SEO that will bring searchers to your site organically. You’ve got to optimize your site to ensure your company is found when customers look for services you offer.
Add Interesting Content to Your Blog
Once you create a professional website you need to drive traffic to it. Create timely and interesting blog content that will direct users to your site. The blog should include articles that are seasonally interesting, have to do with different decisions customers face at your auto repair shop, local news and events, and basic services you offer.
Local SEO is a Major Part of Your Auto Repair Shop Blog Posts
As a location the depends on customers showing up with their vehicles either needing repair work or regular service. This means when creating the content for your blog posts you need to mention local landmarks, the city where you’re located, and your business name. Make sure your keywords are geotagged to ensure more users in your area find your blogs when looking for car repair and service information.
Social Media is Important to Online Marketing
You might not think you need to be present or connected through social media, especially if you’re a local and small auto repair shop, but you certainly need to. More online users than ever are turning to social media with questions like “where can I get my car fixed” and looking for answers. Ensure your business is present on major social media platforms including Facebook, Instagram, and Twitter.
Be More Engaging on Your Social Platforms
As you build an audience that connects with you through social media, you may see customers comment on your posts or send you messages through these platforms. It’s important you engage with these comments and respond to them quickly, even if it’s only to say “thank you” to someone who had a great experience with your location.
Create Promotions for your Auto Repair Shop on Social Media
If you’re having a hard time trying to create good content for the social media platforms you’re using, a promotion always hits home and creates a buzz. You could build referral programs by offering a discount to any customer that has a friend or family member mention their name when using the services you offer or you could offer a discount for all of your Facebook followers for one week and your Instagram audience the next week.
Let Your Reviews Tell the Story
Your online reviews can tell the instant story of your auto repair shop to the customers looking for service in the area. When you know that a customer has had a good experience with your location, offer them a discount on their next service for posting a positive review for you. These reviews will quickly become a trusted tool for future customers to consider working with your team.
Respond Quickly to Any Online Traffic
Whether you hire a digital marketing agency to help you build your online presence or you take on this challenge yourself, you need to respond quickly to any lead that comes from online traffic. It’s important to have an automated system to push online contacts to your visibility so that you can follow up with potential customers. You also need to include an automated response to any messages through your site or social media to let these customers know you want their business.
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