Is your company on the right path to add some of the digital marketing trends that are new this year to improve your online visibility?
Every year, our digital world grows and becomes more ingrained in our lives. If not, it may be time to add something new to your process to see if it works to help you reach more customers and earn more money. Here are some of the latest trends you might want to consider.
Artificial Intelligence and Robotics
We already know that AI has a strong presence in digital marketing, but did you know that some companies use robots to patrol parking lots and large outdoor spaces to report suspicious activities? These robots are affordable and don’t need a lunch break while on duty. Of course, they do need humans to take over once a report is made, but they take away a lot of boring duties once performed by security guards.
Moving Toward Programmatic Advertising
Using programmatic advertising is one of the most important digital marketing trends. This type of advertising uses artificial intelligence to target a specific audience. We already see this every day with an ad that shows up shortly after you search in a specific category. You might think this is a little creepy, but it does bring more products and services to those people looking for them.
Use Multiple Channels for Conversational Marketing
Have you gone on social media asking for advice for a service you want to use? This is a type of conversational marketing and it’s becoming extremely popular. You can implement this type of marketing for your company and offer it for platforms as simple as text messaging or make use of it through social media. It’s a connection between you and your potential customers that will make it easier for you to engage with them.
Personalization is One of the Biggest Digital Marketing Trends
Whether is the newest generation, the recent pandemic, or just being worn out by impersonal marketing, we want to see personalization in the message received today. We want recommendations based on our preferences in our streaming services, we want an actual person to engage with when looking for items, and we want to have an experience that feels unique and personal to us.
Video is Becoming King of the Online Marketing World
If you haven’t already begun to add videos to your marketing, you’re late to the party. One of the fastest-growing and most important digital marketing trends is the use of video. Many of us watch, review, and utilize videos in some form every day. This is a bandwagon you want to be on and want to maximize.
Get Connected Through Social Messaging Apps
Connect with your audience through a variety of social messaging apps. This is an additional location outside the typical social media platforms where you can put your advertising and try to reach your audience. There are many users on these messaging services every day and it’s a great way for you to begin a conversation that feels much more personal than in a public forum.
Does Your Business Use Influencer Marketing?
Influencers have become extremely important with the growth of social media. These people and organizations have developed respected reputations in their industries and have built the social media following that allows them to have an influence on buying choices. If you’re not connected to an influencer in your industry, now is the time to do so. This is one of the digital marketing trends that will continue to grow with social media.
Are You Programmed for Visual Search?
Visual search is the use of an image to search for a product. A person can simply take a photo and search to see where that item is sold and available. Can an online user do this and expect to find your company? This might be a trend that you want to engage in if it makes sense for your company. Perform the research needed to understand what visual search requires.
Stories Continue to Grow on Social Media
One of the digital marketing trends that aren’t new to this year but is one you should be engaged in is using social media stories for marketing purposes. More online users than ever before are putting their information on their stories and this is a great way for you to market to an audience and engage with them. Your audience may begin to follow your company and enjoy your stories in the process.
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