More online users than ever before turn to YouTube. This means you should use YouTube as part of your dealership marketing strategy.
It’s important to have all the classic and proven methods for marketing your dealership and products to your potential customers. Everything you post or advertise requires strong SEO support and the right links and should be easily viewed on a laptop computer or mobile device. That said, using YouTube for dealership marketing has become essential.
Here are just a few great video ideas to drive customers your way and improve your overall marketing efforts.
Who are you?
Is your dealership only the brands of vehicles you sell, or is there much more to your company than that? Do you have a unique story to tell, or is your team deeply invested and involved in community programs? These are things you want to share with your community through the videos that you create. Your story matters, especially to those interested in understanding your company ethos and message. You are much more than the cars on the lot. Create videos that show your team’s silly side, expertise, and personality. The more your potential customers can get to know you through your videos, the more likely they are to feel comfortable working with your team.
Create series videos
Your dealership needs to post YouTube videos several times per week. This means you need to come up with some ideas that will keep your viewers interested and engaged. This is one of the key elements of using YouTube for dealership marketing. You can create a series of how-to videos regarding vehicle maintenance or create several videos covering the differences in the vehicles you have on your lot. In order to develop more engagement throughout the week, it’s important that your series has several messages and not just a weekly spot. Of course, you could create a few different series of videos and post each one once a week, which would bring more interest from your viewers.
What’s new?
New car models can be a huge hit. You don’t have to showcase only the brand new models that arrive, but some pre-owned models that are either slow movers or sell fast could be good options for some videos about what’s new. If you have several new models that have arrived, these new models are perfect for some fresh content for your YouTube channel. It’s easy to show off the new stuff with cool features that give your customers something to enjoy. It’s a good idea to start talking about these new models before they arrive, which gives your audience something to look forward to when they arrive.
What does that feature do?
Have you gotten inside a new vehicle and been confused by some of the features included? Do you know how connected you can be with your vehicle and everything it has to offer? Some of the best YouTube videos that are part of your dealership marketing efforts could be videos that highlight some of the features and their functionality in modern vehicles. These functions could give your customers more comfort when shopping with your team. These videos give you and your team a chance to show off your expertise and build trust within the community. These videos could be a great way for your customers to discover more about their vehicles and help them get the most out of their purchases.
Comparison videos can be gold
Why should a customer buy the products you’re selling instead of a similar model offered by a neighboring dealership? This is one of the most important questions to answer. More shoppers than ever before don’t have brand loyalty as much as they want to work with a dealership and team that will help guide them to the purchase that makes the most sense for them. This is your opportunity to create some comparison videos that offer differences in models within the same class. You can also compare your pricing structure with your competition to show your potential customers why they should work with you instead of your competition.
Video marketing is one of the fastest-growing and most important types of marketing available to you. It’s important you know how to use YouTube for dealership marketing to get the most out of it. Using these five suggestions, you’ll have a package of great videos that your customers want to view, giving them a greater comfort level with you and your team.
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