If you’re thinking about trying out drip marketing for your dealership or if you’re looking to improve your strategy, you’ll want to consider a few things, such as audience, channel, frequency, and budget. Read on to learn the most effective drip marketing strategies for auto dealerships.
Perhaps you’ve already started a drip marketing campaign, but haven’t gotten the results you’d like. Or maybe you’re looking to start something new. Either way, let’s take a look at how you can improve or begin your drip marketing campaign through three main venues.
Want to Reach A Younger Audience? Try Social Media Drip Marketing.
Unfortunately, the tactics that were rather successful in reaching the older generations won’t reach younger audiences. Mailers and TV spots just aren’t reaching millennials. But don’t worry—there are lots of effective digital strategies to reach this younger crowd. This is where social media drip marketing steps in, helping you reach the younger crowd and get your dealership’s name out there. Using tools to plan, create and post to your social media accounts can help be that reminder that turns an Instagram browser to a customer in your showroom.
Snail Mail Might Not Bring You a Return on Investment
If you’re looking to get the most for your marketing dollar, sending snail mail might not be the way to catch attention any longer. This method is far more costly, and with the younger generation less inclined to regularly check their mailboxes, it might be more worth your time, money and efforts to market a more efficient way. There are many more effective strategies to get your name in front of potential consumers, methods which could save you time and money such as social media or email marketing.
Email Marketing Is Rather Effective
You might be impressed if you try out an email marketing campaign—it’s an easy and inexpensive way to keep your name in front of previous customers, turning them into repeat customers. It reaches both the older and younger generations equally, making it a universal way to keep in touch with all ages of clientele. And perhaps best of all is that sending email is free, keeping your costs low and your returns high. That’s a win-win for you and your customers!
Get Marketing Today!
Drip marketing can be a very effective way to keep your dealership’s name in the front of a customer’s mind, even long after they’ve driven off the lot. While snail mail has gone more or less extinct, there are much easier (and lower cost) options now available, and they might even be more effective. Try out one of these tips on your next marketing campaign, and you might just see results!