To stay ahead of the competition, you have to know what digital marketing trends are current and on the rise.
As we look at the end of 2020 and start to welcome in 2021, there are some digital marketing trends that you simply can’t ignore. Knowing what you should pay attention to will help your online car dealership presence in the upcoming year. Here are nine trends you’ll want to pay attention to.
Analysis of Emotions
The analysis of emotions starts with entering words into a search engine. The tools then investigate the words entered against previous research to understand what emotion a person might be feeling. It only takes one word to analyze a person’s emotions, but as the search continues, the tools will learn more about the user and their behavior. This is one of the digital marketing trends that can be predictive.
Voice Search Capabilities
Asking Alexa or Google what something is has become one of the most used phrases over the past couple of years. Companies are using this search to employ better marketing strategies. Among digital marketing trends, this one could be one of the strongest because it gives the user a hands-free search, they can instantly benefit from whether they’re at home or in the car driving to work.
Chatbots provide instant access for those of us who are browsing around on websites. These items can be a way for companies to connect with users during their time on the site to have a chat with the bot to gain more information. This is a great way for car dealers to scale their business without adding more staff. Chatbots will likely continue to be one of the strongest digital marketing trends going forward.
More Accurate Personalization
While some get a bit leery of the fact that the internet can nearly read their thoughts, most of us do like to be offered ads and items that are most relevant to what we do and enjoy every day. Advertising is more personal than ever before and systems continue to collect data from interactions to find information users want and desire. This is one of the most useful digital marketing trends and it’s only going to get better in 2021.
Shopping Via Image and Video Posts
With more reliable internet services around the globe, more meaningful HD videos can be streamed from everywhere. The technology exists to remove the gap between post and purchase, making it much easier for customers to click and shop with ease. This is one of the digital marketing trends that can work well for car dealers to bring videos and images to potential customers and then direct them to their site.
The current trend is to offer more interactive functions on websites to engage with the user. This is done with quizzes, polls, and 360-degree videos to give users an experience that keeps them on the page longer. Imagine using this digital marketing trend with a car dealership to give the customer a full tour of the vehicle and services that are offered. Engage more fully with your customers and let them see what you offer.
Social Messaging Integration
By 2021 the number of Facebook Messenger users is expected to reach 2.48 billion people. That’s a lot of people on a social messaging page and its where you could find one of the strongest digital marketing trends. Using social messaging integration to connect with customers can be the perfect way to get connected and build a relationship with the next wave of car buyers.
Websites are being optimized for mobile devices to make sure they operate as efficiently on a smartphone as on a desktop computer. Among digital marketing trends, this one will likely continue to be one of the most important in 2021 and future years. A fully-optimized site allows for mobile-first indexing to help your car dealership stay on top of the rankings when users make a search and try to find what you want to enjoy.
Augmented Reality (AR) has been implemented in many ways, but most users might not see this in their searches. Virtual Reality (VR) offers an opportunity for the imagination to run wild. This is one of the digital marketing trends that will grow as more customers shop online and want to engage with the experience of the products. Your car dealership could offer virtual test drives and video-game-like experiences for your customers.
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