With many businesses operating in a virtual space, many feelthat the automotive world is behind the times. Is your car dealership keeping up?
In order to keep up with the rest of the industries and reach your customers online, you have to build an amazing digital marketing strategy that will bring customers to your dealership. Let’s look at some great ways to make this happen.
Local SEO is Paramount to Your Success
Why do you need to employ local SEO in your strategy? You have a physical location that retails in some of the heaviest products in the world. This means shipping could be difficult and must be done within a small radius ofyour store. Focus on your local area with your SEO and let your customers know that you’re ready to assist them with the purchase of their next vehicle.
Continually Update Your Social Media Pages
Offer inventory posts to show what you have for sale, but make sure you stay engaged and offer a variety of posts on social media. This could be the best tool for success in the digital world for your car dealership. Make a schedule of when and where to post content to help keep things organized and offer your audience what they expect on the day they expect it.
Use Chat Functions On Your Website
More shoppers than ever before want to start the buying process from home. Customers don’t want to spend hours in your dealership while you try and figure out the deal you can offer. Make use of the on-site chat functions that can turn your visitors into the verified leads you want. This could benefit your sales teamas well with more shoppers ready to buy when they come through the doors.
Keep Your Car Dealership Website Updated
Every time you have more inventory roll in, you need to update your website. Whenever a vehicle is sold, you need to update your website, If blog posts, news articles, and new pages are needed, make sure they are added. You’ll want a dedicated team to help keep your website updated so that customers can always have the latest information when they visit your pages.
Develop YourGoogle Ads Strategy
When searching for the keywords you’ve bid on, where does your website show up? If your car dealership isn’t showing up in the top three paid locations you need to improve your strategy and content to make sure you are in this position. Build the right Google Ads strategy to keep your name near the top and make it easier for your customers to find you when they search online.
Respond to Online Feedback Quickly
Whether you’ve received a positive review, a question throughsocial media, or a negative comment on a post, you need to be ready to respond to these things right away. The rest of your audience is waiting to see how you’re going to respond and what you’re going to say to the customer who has left you a comment. The faster you respond the more engaged the user will be and the better you’ll look in the eyes of your audience.
Add Schema Markup to Your Car Dealership Marketing Strategy
Adding Schema Markup to the mix allows you to add context to your site across various search engines. This is a form of microdata that offers an enhanced description ofthe page you’re posting. This can give you a rich snippet and bring more authority to the page you’re posting for your audience to enjoy.
Keep Your WebsiteMobile-Ready
You can’t ignore that more people than ever will simply perform their online searches from mobile devices and not on laptops or desktop computers. Ensure your website is fully optimized for mobile platforms to give your audiencethe most impressive look at what you offer. If your website is easy to use on mobile devices, you’re going to see more visitors come through the doors of your car dealership.
Don’t Forget the Reviews
Ask for customer reviews and get permission to link to them and post them on your site. If you can capture some video reviews that’s even better than the ones that are simply written on Yelp or Google. These reviews tell a story and offer other customers the confidence they need to trust your team and come in for their next purchase or service. These reviews have become one of the most important aspects of the digital world.
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