To excel in the digital world, you need a lot of tools. These digital marketing tools will help make your life easier with information and automation.
The digital world offers a constantly moving target where you need to hit the right marks and do everything you can t excel. There never seems to be enough time to get everything done. One day SEO and keywords are the most important items; other days, it’s the User Experience.
Here are some great tools to help make your life as a digital marketer much easier.
Sprout Social
Social media is a huge part of being successful in the digital world. Sprout gathers mentions on social media from different networks, putting them in one place to make it much easier for you to manage them. This tool also offers a content calendar and posting schedule across various platforms to help you stick to a schedule that enhances engagement. The analytics and reporting are another aspect of Sprout Social that can make your life much easier when you want to be successful with social media marketing.
Mailchimp
Email marketing is still one of the most important aspects of success with online marketing. Mailchimp can make email marketing much easier for you, making it one of the best digital marketing tools you can use. This system allows you to create emails using templates and customize visuals and text with drag-and-drop tools. You can also perform A/B testing to see which emails work and understand the best way to engage with your audience through these efforts. Mailchimp also provides insights about your audience that can be useful during future campaigns.
Hotjar
How do users engage with and use your website? Where are users entering your site, and when do they leave? What is the user journey through your site, and what ads prompted them to visit your website? These are questions that can be answered using the Hotjar tools. This tool records the browsing process and sees where users abandon the search on your site. This could be due to slow load times, missing data, or lack of desired information. Hotjar also allows you to pose questions to users and receive direct answers.
eMarketer
One of the best digital marketing tools for researching information is eMarketer. This tool helps you sift through mountains of information to find the right statistics to support the points you want to make in your content development. eMarketer can eliminate the problems and give you the right information from the topics you choose. The research is done for you when you put this tool to use and let it become part of your digital bag of tricks.
Google Keyword Planner
It might be a little older than some of the other tools, but it still works. Even in a world where keyword stuffing isn’t allowed, you still need the right keywords to allow Google to understand your topic and bring your pages to the first parts of any search. This keyword planning tool allows you to explore data to see average monthly searches, estimated competition, and bids to learn whether or not the keyword will work for you. Search by category, term, or with a landing page link to receive suggested search terms.
SEMRush
When you need more help finding keywords and learning how they function, SEMRush is an excellent tool. This program shows you organic and paid metrics along with more information that you won’t find in Google Keyword Planner. This can easily be one of the best digital marketing tools that you put to work to learn about the keywords you want to use. You’ll see organic search rankings for your keywords and see competitors’ ads in a single dashboard. This might be the place you begin your search for topics and keywords every day.
Google Trends
One of the easiest tools to use is also one of the most impactful. Google Trends allows you to learn about search term volume globally and locally, depending on your needs. You can also search terms against each other and compare the results to learn if they will work or not. This is an incredible tool for marketers to monitor the popularity of topics, including related search phrases, which helps marketers create the right content to bring a larger audience to their websites.
These seven digital marketing tools can easily make your life a lot easier. Put them to work and see how well they work for you.
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.
