Digital Marketing
Google Cracks Down on Shady Car Dealer Advertising
A new Google automotive ads policy should level the playing field and allow honest car dealers to stand out with dealer transparency during online car shopping.
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What Social Media Marketers Are Actually Planning for 2026
Will the social media marketing trends of 2026 take your company in a new direction? What should you focus on when planning your social strategies?
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GMC Built a Luxury Electric Truck That Weighs 9,000 Pounds and Sprints to 60 MPH in Under Five Seconds
GMC’s answer to the electric truck question is a 9,000-pound beast that’ll humble most sports cars in a straight line. The Sierra EV Denali Edition 1 packs a massive 205-kWh battery good for nearly 480 miles of range, 760 horses under the hood, and a price tag that’ll make your accountant wince. This isn’t your […]
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Why Educational Content Builds More Trust Than Promotions
Scroll through any dealership’s social feed and you’ll see the same thing over and over. Car after car, sale after sale, inventory post after inventory post. Sure, it gets the point across, but does it keep people coming back? Probably not. What actually works is teaching customers something they didn’t know before they opened your […]
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Seasonal Automotive Marketing: Turn Winter Tires, Tax Refunds, and Towing Season Into Real Revenue
Are you taking advantage of seasonal automotive marketing that can drive customers to your dealership for the service and vehicles they need?
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How to Keep Customers Coming Back After They Drive Off Your Lot
What are some automotive customer retention strategies that you can employ? When you want to make sure customers come back, try these strategies.
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Meet Your New Favorite Influencer – They Don’t Actually Exist
- September 15, 2025
- AI generated influencers
- AI influencer technology
- artificial influencer engagement rates
- digital human marketing
- digital persona branding
- synthetic media marketing
- virtual avatar marketing campaigns
- virtual celebrity endorsements
- virtual influencers AI avatars marketing
- virtual social media personalities
Virtual influencers and AI avatars are handling the marketing efforts of many brands these days. This proves that consumers don’t care who promotes products.
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Video Is King: 360° Tours, TikToks, and CTV Ads That Move Cars
When are you most likely to see video ads presenting you with new cars and great deals? Any time of the day and on nearly all apps.
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When to Use Paid Social to Amplify Organic Wins
Should you utilize paid social? Isn’t organic content enough to get you noticed? When do you need the power of paid social posts to amplify your organic content?
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Responding to Comments Like a Pro
Does your staff understand how to respond to social media comments? Good or bad, it’s important for your company to respond to comments from your audience.
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