Digital Marketing
Why Educational Content Builds More Trust Than Promotions
Scroll through any dealership’s social feed and you’ll see the same thing over and over. Car after car, sale after sale, inventory post after inventory post. Sure, it gets the point across, but does it keep people coming back? Probably not. What actually works is teaching customers something they didn’t know before they opened your […]
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Seasonal Automotive Marketing: Turn Winter Tires, Tax Refunds, and Towing Season Into Real Revenue
Are you taking advantage of seasonal automotive marketing that can drive customers to your dealership for the service and vehicles they need?
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How to Keep Customers Coming Back After They Drive Off Your Lot
What are some automotive customer retention strategies that you can employ? When you want to make sure customers come back, try these strategies.
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Meet Your New Favorite Influencer – They Don’t Actually Exist
- September 15, 2025
- AI generated influencers
- AI influencer technology
- artificial influencer engagement rates
- digital human marketing
- digital persona branding
- synthetic media marketing
- virtual avatar marketing campaigns
- virtual celebrity endorsements
- virtual influencers AI avatars marketing
- virtual social media personalities
Virtual influencers and AI avatars are handling the marketing efforts of many brands these days. This proves that consumers don’t care who promotes products.
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Video Is King: 360° Tours, TikToks, and CTV Ads That Move Cars
When are you most likely to see video ads presenting you with new cars and great deals? Any time of the day and on nearly all apps.
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When to Use Paid Social to Amplify Organic Wins
Should you utilize paid social? Isn’t organic content enough to get you noticed? When do you need the power of paid social posts to amplify your organic content?
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How to Turn Customer Deliveries Into Viral Social Proof
Do you have the right mix of social media content? Celebrating customer deliveries should encourage shares if you create viral social proof content.
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Remarketing Ads for Auto Dealers: Turning Website Visitors into Buyers
Remarketing ads are referred to as retargeting, which focuses on recapturing a customer’s attention after showing interest in a business, brand, or product.
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Reputation Management Playbook: Turning Negative Reviews into Sales Opportunities
Your online reputation is extremely important, and negative reviews can hurt that reputation, but you can turn them into sales opportunities.
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Responding to Comments Like a Pro
Does your staff understand how to respond to social media comments? Good or bad, it’s important for your company to respond to comments from your audience.
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