Google My Business is a specific section of Google that can help your company provide important information and show up in search results.
Google is one of the biggest names in technology today. From their huge search engines and software to their wearable technology and cell phones, Google is involved in pretty much everything-and digital marketing is definitely no exception.
Connect With Customers
One of the biggest selling points of Google My Business is the multitude of ways it allows you to connect and communicate with your customers, new and old. Your Business Profile, set up and personalized for your company, includes your email, phone number, and the option for customers to leave ratings and reviews.
This offers many options for your customers to get in contact with you, in the way that works best for them, and this can potentially lead to more business for you. Google My Business also shows you how these different forms of communication work; as in, how many customers utilize your phone number, as compared to your email, and how many are periodically viewing your website.
This data can help you continue your work, or you can change your tactics to try to increase profits. Connecting with customers is a crucial part of any marketing strategy, and Google My Business’s wealth of resources can be extremely helpful.
Show Up at the Top
There are hundreds of thousands of businesses in the world, of all different sizes and with all different purposes. If you want your business to show up at the top of search results, Google My Business can make that happen. For instance, let’s say that you run a pizza restaurant in Chicago, and a curious customer Googles the broad phrase “restaurants in Chicago.”
There are so many results that could fit within these general parameters, but with Google My Business, your business can get bumped to the top, drawing the attention and business from the searchers. Your Business Profile, with all of the aforementioned contact information, ratings, and reviews, will appear when searches are made. Google My Business helps your company stand out from the crowd, and draw in more customers.
Spread the Word in Several Ways
Obviously, social media is a huge way to market your business and spread the word about everything you can do. But there are other ways that are just as effective and popular, and Google My Business plays a role in these forms of advertisement, too. Your business can take advantage of the Marketing Kit feature to create table tents, printable posters, window stickers, and more, all able to be customizable to your every wants and need. And maybe the best part of Google My Business? All its innovative technology and resources are free.
You can use them in whatever capacity you need without worrying about factoring them into your budget. Google My Business is an incredibly diverse, successful platform for digital marketing, and has a wide range of functions and tools that can be incredibly beneficial for your company. To start with, Google is one of the most widely used search engines in the world and is used by billions of people every day.
Their popularity makes it easy for you to connect with potential customers and to spread information about your business through social media, your Business Portfolio, and more forms of online advertising. Additionally, everything is personalized for you, so if you’re looking for a new way to stand out from the crowd in digital marketing, take a look at Google My Business.
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