Digital Marketing
What New Social Platforms Mean for Auto Marketing
New social apps pop up every few months, and every time one goes viral, dealerships start asking the same question: should we be on that? In 2026, platforms like Threads, Bluesky, Noplace, and Lemon8 are attracting attention from marketers across industries. But for car dealerships with limited time and staff, chasing every new app can […]
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Turning Your Used Inventory Into Shareable Content
Every used vehicle sitting on your lot right now has the potential to become a post that stops someone mid-scroll, sparks a question in their DMs, or brings them through your door on a Saturday morning. Most dealers know social media matters. Fewer have figured out how to make their used inventory actually work on […]
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Your Dealership’s AI Social Strategy Doesn’t Have to Sound Like a Robot Wrote It
AI is everywhere in social media marketing right now, and dealerships are feeling the pull. The tools are fast, the output is cheap, and the temptation to let a chatbot run your entire content calendar is real. But there’s a catch. Audiences can tell when content feels hollow, and they’re punishing brands for it. The […]
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Why Smart Dealers Are Turning Customer Photos into Their Best Sales Tool
A great dealership UGC strategy can make a huge impact on your local customer base. Here are some great ways to put UGC to work.
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Google Cracks Down on Shady Car Dealer Advertising
A new Google automotive ads policy should level the playing field and allow honest car dealers to stand out with dealer transparency during online car shopping.
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What Social Media Marketers Are Actually Planning for 2026
Will the social media marketing trends of 2026 take your company in a new direction? What should you focus on when planning your social strategies?
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GMC Built a Luxury Electric Truck That Weighs 9,000 Pounds and Sprints to 60 MPH in Under Five Seconds
GMC’s answer to the electric truck question is a 9,000-pound beast that’ll humble most sports cars in a straight line. The Sierra EV Denali Edition 1 packs a massive 205-kWh battery good for nearly 480 miles of range, 760 horses under the hood, and a price tag that’ll make your accountant wince. This isn’t your […]
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Why Educational Content Builds More Trust Than Promotions
Scroll through any dealership’s social feed and you’ll see the same thing over and over. Car after car, sale after sale, inventory post after inventory post. Sure, it gets the point across, but does it keep people coming back? Probably not. What actually works is teaching customers something they didn’t know before they opened your […]
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Seasonal Automotive Marketing: Turn Winter Tires, Tax Refunds, and Towing Season Into Real Revenue
Are you taking advantage of seasonal automotive marketing that can drive customers to your dealership for the service and vehicles they need?
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How to Keep Customers Coming Back After They Drive Off Your Lot
What are some automotive customer retention strategies that you can employ? When you want to make sure customers come back, try these strategies.
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