Should you be using Google+ as part of your dealer marketing strategy? This is an interesting question to be explored.
While this social platform does not have the large audience that Facebook, Twitter, or Instagram have, it is more of a seamless approach to move from social networksto online links, which might make it useful for your business. Let’s see what this social network has to offer and how it can help your dealership.
What Audience are You Trying to Reach?
Facebook, Twitter, Instagram, Snapchat, and TikTok all have different user demographics. The same is true for Google+. Studies show that most of the users on this platform are malesabove 35 years old and live in the United States. This is most likely your target audience, save for the domination of male users. Even so, this is an audience you need to be in front of if you want to sell more cars.
The Data Transition is Seamless with Google+
Because this social network is owned by and run by Google, it offers data access that other networks do not. Facebook, LinkedIn, and Twitter are walled off from the data access that Google would need to fully optimize for SEO, but Google+ does not have these restrictions. Additionally, customer satisfaction with this platform is much higher than with others.
What are the Benefits of Using Google+
Several potential benefits await you and your car dealership, as long as you find a viable local audience to serve with this platform. Let’s look at some of those benefits right now.
Using the integration of Google+ into a search engine means it’s easier for your business to be found on multiple networks. Many factors are used for the ranking desired including how many times your content is given a (+1) on a Google+ Business Page. Are you really going to miss out on this added ranking factor and not use this platform?
If you owned a social network and a search enginewouldn’t you rank items on your network higher than on others? Of course you would, and so does Google. Anything that’s posted on Google+ is much more likely to show up at or near the topof Google search pages, which can be a huge boost for your content without the need to pay for keywords.
Google+ Content is SEO-Friendly
Unlike posts on other social media networks, every piece of content on Google+ receives its own unique URL. This allows the content to show up in Search Engine Results Pages (SERPs). This can be a huge boost for you on Google and make it much easier for your customers to find your content, even if they aren’t on this social network.
Circles Create Targeted Communication
Google+ allows you to create and join groups called circles to engage with a specific audience on the platform. This is a great way for you to target your message to the group you want to and let them know what you have to offer. You can target family groups for SUVs and minivans, car clubs for rare and sporty cars, off-road groups for your trucks and off-road SUVs, etc. You get the idea; the possibilities are enormous and you know your communication is going to a group that should be interested.
Engagement Drives the Boat
This social network isn’t generic and you don’t simply see a newsfeed based on ads and your connection to a specific person. This network is interest-driven which means users have to show some genuine interest in what you have to offer for your content to appear. This is another great way to know you’ve found an audience to target with your content.
Versatility and Usability Make a Difference
You can write longer posts, offer greater visuals, and enjoy specially formatted posts when you enjoy the use of Google+. There are fewer advertisements, which means your content can show up and bring more clients to your website much faster. The flexibility can give you the creative leeway you’ve been looking for.
Make Google+ Part of Your Social Media Strategy
If you haven’t added Google+ to your list of social media networks, it’s time to do so. Your car dealership can benefit from the leads, audience, creativity, and ease of use of this network. This can be the place where your content shows up first, giving you the double credit of being searchable on Google and present on the social network at the same time.
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