For Car Dealers
Why Smart Dealers Are Turning Customer Photos into Their Best Sales Tool
A great dealership UGC strategy can make a huge impact on your local customer base. Here are some great ways to put UGC to work.
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Google Cracks Down on Shady Car Dealer Advertising
A new Google automotive ads policy should level the playing field and allow honest car dealers to stand out with dealer transparency during online car shopping.
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Why Educational Content Builds More Trust Than Promotions
Scroll through any dealership’s social feed and you’ll see the same thing over and over. Car after car, sale after sale, inventory post after inventory post. Sure, it gets the point across, but does it keep people coming back? Probably not. What actually works is teaching customers something they didn’t know before they opened your […]
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Seasonal Automotive Marketing: Turn Winter Tires, Tax Refunds, and Towing Season Into Real Revenue
Are you taking advantage of seasonal automotive marketing that can drive customers to your dealership for the service and vehicles they need?
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How to Keep Customers Coming Back After They Drive Off Your Lot
What are some automotive customer retention strategies that you can employ? When you want to make sure customers come back, try these strategies.
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Video Is King: 360° Tours, TikToks, and CTV Ads That Move Cars
When are you most likely to see video ads presenting you with new cars and great deals? Any time of the day and on nearly all apps.
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How to Turn Customer Deliveries Into Viral Social Proof
Do you have the right mix of social media content? Celebrating customer deliveries should encourage shares if you create viral social proof content.
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Remarketing Ads for Auto Dealers: Turning Website Visitors into Buyers
Remarketing ads are referred to as retargeting, which focuses on recapturing a customer’s attention after showing interest in a business, brand, or product.
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Reputation Management Playbook: Turning Negative Reviews into Sales Opportunities
Your online reputation is extremely important, and negative reviews can hurt that reputation, but you can turn them into sales opportunities.
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Responding to Comments Like a Pro
Does your staff understand how to respond to social media comments? Good or bad, it’s important for your company to respond to comments from your audience.
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