It’s a known fact that customer testimonials are one of the most powerful kinds of marketing for any car dealership. To a potential customer, a testimonial is akin to a personal recommendation. More importantly, video testimonials can help you reach a wider audience. Whether you’re a Ford, Chevy, Kia, Hyundai dealer in Indianapolis, etc., it’s time to implement a client testimonial video in your marketing strategy.
Why Are Video Testimonials A Great Tool?
Testimonials are amazingly effective in marketing. Various studies from Vendasta, Wyzowl, Dimensional Research, and the Search Engine Journal show that buyers rely on reviews and testimonials to make purchasing decisions.
A testimonial is similar to getting a personal recommendation. Even though the shopper may not know the person sharing their story, that recommendation, whether positive or negative, makes a difference.
You’ve probably seen other Hyundai dealers in the Indianapolis area; their websites include written testimonials from past clients. While this is a great way to help elicit confidence from new potential customers, it’s not always effective. The problem with a written testimonial is that the shopper doesn’t always believe that the words are genuinely from a former customer and not just written by an employee. There’s no face to the message being shared, which can interrupt the message from actually being received.
That’s where video comes into play. Video takes customer testimonials to an entirely new level.
Video Testimonials Build Trust
By using video, the words a customer uses become more alive than when those words on just written on a page. Your target audience gets to see and hear the way the story is shared. They can add visual confirmation that the recommendation is real.
Video Has a Better Retention Rate
A long, well-written testimonial might include more information and be a bit more polished; many customers will skip right over the text. If they do read it, they probably won’t remember it. Videos provide a better experience where viewers are more likely to both watch the entire message and retain some of the information.
Videos Get Shared
Consider this: YouTube is the second most popular search engine on the internet. People love videos, and the search numbers show it. On that same note, videos are more likely to be shared. A good video testimonial for your Hyundai dealer’s social media account can turn your customers into brand ambassadors.
How Can A Mazda, GMC, Hyundai Dealer, etc. Implement Video Testimonials?
It’s easy to get caught up in all of the various aspects that go into making a video: camera equipment, sound gear, lighting, scripts, locations, etc. Your dealership doesn’t have to go down these rabbit holes. Sure, low-quality equipment can be a distraction, but when it comes to potentially viral videos, content is king.
Here are a few tips on making a powerful testimonial video:
- Let your clients use their own words. Provide direction instead of a script
- Keep your videos short. 90 to 120 seconds is perfect
- Ask open-ended questions. When interviewing clients, avoid asking only yes and no questions
- Ask for a testimonial immediately after a successful sale or service. They are more likely to participate and have exciting things to say
- Have fun. If the people on camera aren’t having any fun, the people watching certainly won’t
Final Thoughts
Video testimonials can be a massive part of your marketing strategy in the Indianapolis area. You can get started with nothing more than a cell phone camera and a happy customer. Give it a try and see how your dealership’s reputation grows.
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