When you want to drive targeted traffic from user searches to your website, the right solution can be PPC advertising.
This type of advertising allows you to control how much you spend and know that you’re only spending money on advertising when a potential customer clicks on one of your ads. Rather than offering to advertise to a blanket of people that aren’t looking for what you offer, your business can benefit from PPC advertising.
It’s a Simple Formula
How can you control how much you pay for advertising? One of the best ways to do this is by using PPC advertising. There are a few different ways to calculate how much you will pay. You could pay a flat rate to have your ad show up on a website for a month. When you do this, the number of clicks doesn’t matter. Another way to figure out how much you will pay is to be charged per click on the ad. This means the more clicks you get the more you pay.
Pay Attention to the Click-Through Rate
If you pay a flat rate for your advertising campaign you want to maximize your click-through rate. This rate is the percentage of clicks that take place when compared to the number of times your ad appears on a page. Typically, PPC advertising can achieve a click-through rate of one to four percent, which might lead you to decide paying per click is a better solution for your advertising.
Find the Right Tools for Your PPC Advertising
You need to have the tools that will allow you to measure the effectiveness of your PPC campaign. Are you receiving the number of clicks that you desire? Are those clicks being turned into leads and then into sales regularly? With the tools available today, you can easily measure these aspects of your advertising.
Variety is Important
You can’t expect one ad to be all you need for your entire campaign. You’ll need to create a series of ads within each campaign based on the keywords you’ll bid on. The keywords you pay for on Google AdWords will be relevant in searching for what you offer to your customers. Use various ads and set up tools to measure each one to see which keywords and ads are the most beneficial to your company.
Where Will Users Land?
Another key element of your PPC advertising is where you send your users when they click on your ad. This is the landing page and it needs to directly relate to the advertisement that was clicked on. The more seamless this process is the better chance you have of turning a click into a sale.
Set Up Your PPC Advertising Parameters
If you know you’re going to pay a flat rate for your PPC campaign, you don’t have to set parameters, but if you’re going to pay for each click, you want to set a maximum spend for every month. Unfortunately,
if you use the flat rate approach, you run the risk of paying out your entire PPC budget for one or two clicks for the month.
Set Some Goals for Each PPC Campaign
What do you want to gain from your PPC advertising? Do you want to increase brand awareness, are you looking for more leads, do you want to offer a promotion? All of these things can lead to increase sales for your business which is the ultimate goal. When your name is in front of more people, you will experience much higher revenue and sales every year.
Several Types of PPC Ads to Choose From
How and where do you want your ads to appear? If your budget allows, you want to have your ads show up in every location they can. You can have search ads, display ads, social ads, remarketing opportunities, or Google shopping ads. Learn more about these types of ads and figure out which ones will work best for your business.
Start Tracking Your PPC Advertising
Use Google Analytics to track and measure the PPC advertising you offer to your potential audience. This tool gives you the insight you’re looking for so that you know how your website performs and how users are interacting with your pages. This tool will give you the reporting you desire so that you can see how impactful your advertising campaign is for your company. Get the most out of PPC and let it be the way you control your advertising budget and target the right customers for your business.
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