Marketers often prefer SEO to PPC because of its long-term benefits and the fact that it’s largely free. But creating content, building links, optimizing pages, and waiting for Google to notice all your changes, is time-consuming and you won’t know if the efforts are paying off for quite a while. Read More
LinkedIn is the go-to platform for businesses looking to advertise services and products for other businesses. The targeting capabilities allow you to target prospects based on industry, job titles, company size, and even professional skills! Find out the best practices for setting up campaigns and you’ll be on your way to effective LinkedIn ad campaigns today. Read More
Categories and Tags
If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.
Plan Your Content
If you’re considering adding a blog to your website, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.
One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”
A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.
Mix and Match Blogging Tips
What Do You Want to Say
After securing yourself a blogging platform, figure out what it is that makes your voice unique. What do you want to say to people? Do you want to keep people motivated by updated them on your physical transformation? Maybe you wish to inform people about the rigors of your everyday life. Or, perhaps, you want to write quick and funny pieces to keep people entertained daily. No matter what you want to write about, there’s an audience for it. **NOTE: For business owners, this blog should revolve around your business.
Create a Schedule
One of the worst things about beginning a blog is that you have to be consistent to keep your audience interested. So sit down at the beginning of each month and decide how often you’re going to blog. Then comes the hard part; you have to stick with it. Don’t worry, though, writing it down makes you a little more indebted to your blog. An excellent way to start is to jot down the topic, the date, and any small notes for the content that you may already have fleshed out.
Devote the Time
Carve out a chunk of your week to type out a blog. Then, come back to it and see if there is anything you may want to change or adjust the voice. Maybe you sat down to write something funny, and you were feeling angry. It will show in your blog, believe it or not. So come back to it once or twice and make sure it is in line with your traditional tone.
If you’re blogging for a business, make sure your keywords are similar to what people would search to have your business come up. Let’s say its a heating, ventilation, and air conditioning company, one of your keywords could be HVAC (and the area you’re in). If it’s a personal blog, use the keywords that pertain to the subject matter of the blog. For example, if you’re writing about your journey through your divorce. Your keywords should be divorce, separation, single mom, etc. Get it?
When your blog is ready, then you’re ready to post. I recommend posting your blog the same day of each week, as people will start coming back to look for it. Once the blog is live, share it with all of your social sites and some other places, such as message boards or online forums. Ask your friends to share as well. Blogging can be incredibly rewarding if you do it properly.
The rules are the same as anything else; however, don’t start it unless you intend to finish it!
Over the past few years, we’ve seen a variety of ways Toyota has tried to offer us different hybrid, plug-in hybrid, and hydrogen fuel cell vehicles are just a few. It appears, they have decided on a plan and will look to add EV models to every single name in the Toyota lineup.